Resources
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Content Consumption: Measuring Content Performance
By Dana DiTomaso July 11, 2018If you were asked to report on how your website visitors were engaging with your content, the metrics just weren't good enough. So we came up with another method — Content Consumption. -
9 Ways To Make Your Content More Impactful
By Brittany Zerr May 2, 2018You can't just write content and hope for the best. You have to write what your audience needs to read. Plan, research, always consider SEO, answer questions — this is a list of tips to make sure your content has a true impact on your business. -
Personas Make Your Marketing Stronger
By Dana DiTomaso May 8, 2017Stop hoping for the best with your marketing and start learning what your customers and clients actually need from you. -
Social Media User Experience (SMUX)
By Dana DiTomaso September 12, 2016Your market deserves better. -
Give Content a Meaning With Personas
By Brittany Zerr February 16, 2016Write for an audience. -
Resources for Local University Edmonton
By Dana DiTomaso May 28, 2015Slides! Learning! -
Your Impressions Don’t Impress Me Much
By Dana DiTomaso June 3, 2014One of the most ubiquitous metrics in the digital marketing word is the “impression”. -
Utterly Arbitrary Metrics
By Dana DiTomaso October 26, 2012Once you have real metrics, then you can start making goals that matter based on patterns that you find.
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