What You’ll Learn in the GA4 Workshop:
Google Analytics 4 Basics
We’ll guide you through GA4 fundamentals and key areas so that you can get a better understanding of how it works and how different it is from Universal Analytics (UA).
- Why GA4?
- GA4 Data Structure and Account Organization
- Using and Navigating GA4
Setting Up Google Analytics 4
Get your GA4 property fully set up and optimized for your specific business goals and tracking needs.
- Event Structure and Creating Your Own Events
- Custom Definitions
- Tracking Conversions
Google Analytics Reporting & Measurement
Learn techniques and insights into how to measure activity across your website, apps, ads, and more. Close any knowledge gaps related to campaign performance and discover how to pull the data you need from GA4.
- Attribution, Channel Groups, and Users
- Reporting, Insights, and Audiences
- Importing Data and Debugging
“Dana has been instrumental in educating our teams about the differences between UA and GA4, helping us navigate a tool that continues to evolve, and the best ways to approach specific use cases as they arise. She also supported us with effective communication with our BI and Engineering teams as we transitioned to a different tracking methodology. Working with Dana has allowed our teams to feel more confident in our data reporting, while providing us with more time to be creative and focus on impactful things that drive results.”
Private GA4 Training for Your Whole Team
Dana DiTomaso is known for creating a positive environment where learners thrive, whether a workshop is delivered in person or online. She knows it’s important to begin by getting everyone into the right mindset because there is SO much to learn about analytics. In this industry, people have often been shaken by misinformation and frustrated by misunderstood best practices. Dana cuts through all that murkiness and provides attendees with clear takeaways they can implement right away.
Teams We've Trained
“I recently completed the first stage of my GA4 training with Dana. I came away feeling enthused about trying out new things in the platform and confident that if and when I forgot what to do I could refer back to the detailed presentation. Dana did a wonderful job of breaking down complex concepts into bite sized information blocks and in language we could understand. Looking forward to part two!”
Make GA4 Work for Your Business!
Book Your GA4 Workshop!
Frequently Asked Questions
GA4 training isn’t one-size-fits-all. We understand that many organizations and digital marketing teams have different starting points or areas in which they want to focus their training. As such we provide multiple workshop options.
Our GA4 Workshop suits beginners and intermediate-level users who want to improve their Google Analytics skills, develop better internal processes, and strengthen their reporting capabilities.
The full day workshop is 7 hours long with breaks. You can schedule it how best suits your office hours, typically it runs from 9:00 am – 4:00 pm, but you are free to set the time that is convenient for your business.
The half day workshop is 3.5 hours long with breaks. This can be scheduled anytime during your operating hours at a time that is convenient for your team.
Our workshops are designed to host groups of 15 people or less. This allows for everyone to freely ask questions and engage in the session.
However, if your team needs to accommodate more than 15 people, we can facilitate a larger group but there will be less Q&A time available.
Our GA4 Workshops will be tailored to your business needs. GA4 is constantly evolving and as such, so will the available curriculum. However, all workshops will encompass the following elements:
- How does GA4 work and what is the new event model?
- Universal Analytics (UA) vs GA4 – what’s different?
- Getting comfortable with the GA4 interface and navigation.
- How to create custom events for tracking specific actions.
- Utilizing custom dimensions and metrics for tailored tracking.
- Setting up and tracking conversions in GA4.
- Creating custom reports (funnels, segments, cohort reports & more).
- Understanding GA4’s attribution model.
- Creating and utilizing audiences for better targeting.
Yes! We will provide you with a recording of the session, as well as a copy of the slide deck used during the workshop. We will also share a document that outlines additional resources the team should review for supplemental GA4 learning.
We’ll work with you to customize the workshop to your team’s specific needs and be sure that your use cases are covered.
Yes, and we can also deliver a workshop in a format that you can add to your own Learning Management System or we can provide a LMS for your team to use with your own customized GA4 training.
Depending on your needs and budget, Dana can facilitate your GA4 workshop either in person or online via Zoom.
Analytics for Agencies is a self-paced course covering more than just GA4 — it will teach you how to implement a complete analytics strategy for your clients, how to incorporate Google Tag Manager into your analytics, and build reports using Looker Studio.
Our GA4 workshops are focused on GA4 and are best for marketing and communication teams who want to learn together and want direct support with available features, navigating the interface, and create reports in Google Analytics 4 that properly track business goals.