Black and white portrait of Brittany Zerr

Brittany Zerr

Director of Paid Search & Social

Brittany is a Director of Paid Search & Social at KP Playbook where she creates Google, Meta, and LinkedIn Ads strategies and manages campaigns. She’s passionate about teaching clients how to run their own campaigns with confidence, breaking down complex concepts so they can spot what’s working and what’s not.

  • Your Guide to Creating an Engaging Internal Newsletter

    By Brittany Zerr April 7, 2025
    Say no to boring internal newsletters. Learn how to build a newsletter that nurtures culture, fosters connection, and improves team members’ communication skills.
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    9 Google Ads Mistakes That Are Hurting Your Business

    By Brittany Zerr June 12, 2023
    Marketing your business is a step in the right direction, and Google Ads is a great tool that can help you grow your business. However, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured.
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    9 Ways To Make Your Content More Impactful

    By Brittany Zerr May 2, 2018
    You can't just write content and hope for the best. You have to write what your audience needs to read. Plan, research, always consider SEO, answer questions — this is a list of tips to make sure your content has a true impact on your business.
  • Illustration of a yellow pencil with wings.

    Give Content a Meaning With Personas

    By Brittany Zerr February 16, 2016
    Write for an audience.
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