Brittany Zerr
Brittany is a Director of Paid Search & Social at KP Playbook where she creates Google, Meta, and LinkedIn Ads strategies and manages campaigns. She’s passionate about teaching clients how to run their own campaigns with confidence, breaking down complex concepts so they can spot what’s working and what’s not.
Your Guide to Creating an Engaging Internal Newsletter
By Brittany Zerr
April 7, 2025
Say no to boring internal newsletters. Learn how to build a newsletter that nurtures culture, fosters connection, and improves team members’ communication skills.
9 Google Ads Mistakes That Are Hurting Your Business
By Brittany Zerr
June 12, 2023
Marketing your business is a step in the right direction, and Google Ads is a great tool that can help you grow your business. However, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured.
9 Ways To Make Your Content More Impactful
By Brittany Zerr
May 2, 2018
You can't just write content and hope for the best. You have to write what your audience needs to read. Plan, research, always consider SEO, answer questions — this is a list of tips to make sure your content has a true impact on your business.
Give Content a Meaning With Personas
By Brittany Zerr
February 16, 2016
Write for an audience.