Dana DiTomaso
Dana enjoys solving problems that haven’t been solved before. With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy to understand instruction. You’ll find Dana sharing her knowledge at digital marketing conferences around the world, teaching courses, and hosting a technology column.
How To Track Clicks & Engagement In GA4 Without Google Tag Manager
By Dana DiTomaso
July 22, 2024
Do you need to track engagement with specific on-site elements, but don’t have access to GTM? Here are some ways to track clicks and engagement in GA4 — only!
What Are the Rules for Event Names in GA4?
By Dana DiTomaso
June 10, 2024
If you're making your own events in GA4, there are some guidelines you need to follow, and if you don't you can cause yourself problems later on. Let's go over the 4 rules.
Marketing Analytics Data is Wrong. Can It Be Fixed?
By Dana DiTomaso
June 3, 2024
There are countless resources on the internet on how to set up any analytics tool. But even if you follow all these steps, and do everything by the book, your analytics data is still wrong. Why is that? And can you fix it?
How to Round Large Numbers in Looker Studio
By Dana DiTomaso
May 30, 2024
We know that analytics data lacks precision, one small step you can take to account for this fact is to use round numbers in your reporting. Learn how to do this in Looker Studio and improve the readability of your reports!
Complete Guide to Key Events & Conversions in GA4 [New - March 2024]
By Dana DiTomaso
March 21, 2024
Conversions that aren't specifically tied to Google Ads are now named Key Events. Learn everything you need to know about Key Events and Conversions.
How to Track URLs with Fragments (#, hash mark) in GA4 with Google Tag Manager
By Dana DiTomaso
December 11, 2023
By default Google doesn't track URLs with hash marks (#) — learn how to capture the full URL path of all your pages in GA4 using GTM with help from this video tutorial.
How to Export Universal Analytics (UA) Annotations to Google Sheets
By Dana DiTomaso
November 21, 2023
The clock is ticking on moving your data out of Universal Analytics (UA). Here's how to export all of your Annotations into Google Sheets.
How to Blend Universal Analytics (UA) and Google Analytics 4 (GA4) Data in Looker Studio
By Dana DiTomaso
October 23, 2023
Learn how to blend UA and GA4 data together in Looker Studio (formerly Google Data Studio) so that you can present your metrics in one graph, combined between the two properties.
The New Channel Groups in GA4 and How to Use Them
By Dana DiTomaso
June 13, 2023
Are you familiar with how traffic is grouped into channels in Google Analytics? Learn about the new channels available in GA4, how to use them, and how to direct website traffic to the correct channel.
How to Audit Your Google Analytics 4 (GA4) Account [Free Looker Studio Dashboard]
By Dana DiTomaso
May 30, 2023
To derive insights and take action based on your analytics data, you need to be confident in what you're looking at. If you're questioning the reliability of your data in Google Analytics 4, an audit can help you fix issues so you can ensure …
How to Setup GA4 (2023 Tutorial)
By Dana DiTomaso
May 16, 2023
In this video tutorial Dana DiTomaso shows you how to set up and configure your GA4 account with the basics. From property creation to cross domain tracking to events and more, she’s got you covered.
GA4 Reporting: Finding Your Favourite UA Reports
By Dana DiTomaso
May 16, 2023
If you’re still getting adjusted to the Google Analytics 4 interface, it can be overwhelming trying to find familiar reports from Universal Analytics. This resource shows you how to find your favourite UA reports in GA4.