• An illustrated version of the Google Analytics icon

    9 Google Ads Mistakes That Are Hurting Your Business

    By Brittany Zerr June 12, 2023
    Marketing your business is a step in the right direction, and Google Ads is a great tool that can help you grow your business. However, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured.
  • Illustration of an unimpressed emoji face

    Your Impressions Don’t Impress Me Much

    By Dana DiTomaso June 3, 2014
    One of the most ubiquitous metrics in the digital marketing word is the “impression”.