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How to Craft a Measurement Strategy for Analytics Success in 2024
By Jessie Low April 8, 2024Discover essential tips on crafting a successful analytics strategy in 2024. Learn how scope surveys, conversion mapping & GA4 features can drive data-driven decisions! -
How to Get All Your Business Locations to Rank For Branded Searches in Google Maps & the Local Pack
By Elizabeth Linder April 4, 2024Struggling to rank your business locations for branded searches on Google Maps & the Local Pack? These 8 steps can help increase visibility for your Google Business Profiles. -
Complete Guide to Key Events & Conversions in GA4 [New - March 2024]
By Dana DiTomaso March 21, 2024Conversions that aren't specifically tied to Google Ads are now named Key Events. Learn everything you need to know about Key Events and Conversions. -
How to Track URLs with Fragments (#, hash mark) in GA4 with Google Tag Manager
By Dana DiTomaso December 11, 2023By default Google doesn't track URLs with hash marks (#) — learn how to capture the full URL path of all your pages in GA4 using GTM with help from this video tutorial. -
How to Export Universal Analytics (UA) Annotations to Google Sheets
By Dana DiTomaso November 21, 2023The clock is ticking on moving your data out of Universal Analytics (UA). Here's how to export all of your Annotations into Google Sheets. -
How to Convince Your Boss to Invest in the Analytics for Agencies Course
By Elizabeth Linder November 20, 2023Investing in analytics training is an essential step toward keeping your agency competitive and your clients satisfied, especially with the arrival of GA4 complicating existing processes. -
How to Blend Universal Analytics (UA) and Google Analytics 4 (GA4) Data in Looker Studio
By Dana DiTomaso October 23, 2023Learn how to blend UA and GA4 data together in Looker Studio (formerly Google Data Studio) so that you can present your metrics in one graph, combined between the two properties. -
Local SEO Low Hanging Fruit: 11 Tactics to Improve Your Visibility
By Jessie Low June 27, 2023Building a strong local presence takes time but there are quick wins businesses can leverage to improve visibility. Here are 11 easy tactics! -
The New Channel Groups in GA4 and How to Use Them
By Dana DiTomaso June 13, 2023Are you familiar with how traffic is grouped into channels in Google Analytics? Learn about the new channels available in GA4, how to use them, and how to direct website traffic to the correct channel. -
9 Google Ads Mistakes That Are Hurting Your Business
By Brittany Zerr June 12, 2023Marketing your business is a step in the right direction, and Google Ads is a great tool that can help you grow your business. However, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured. -
How to Audit Your Google Analytics 4 (GA4) Account [Free Looker Studio Dashboard]
By Dana DiTomaso May 30, 2023To derive insights and take action based on your analytics data, you need to be confident in what you're looking at. If you're questioning the reliability of your data in Google Analytics 4, an audit can help you fix issues so you can ensure … -
How to Setup GA4 (2023 Tutorial)
By Dana DiTomaso May 16, 2023In this video tutorial Dana DiTomaso shows you how to set up and configure your GA4 account with the basics. From property creation to cross domain tracking to events and more, she’s got you covered. -
GA4 Reporting: Finding Your Favourite UA Reports
By Dana DiTomaso May 16, 2023If you’re still getting adjusted to the Google Analytics 4 interface, it can be overwhelming trying to find familiar reports from Universal Analytics. This resource shows you how to find your favourite UA reports in GA4. -
GA4 vs UA: 8 Key Differences Explained
By Dana DiTomaso May 16, 2023When you’re planning your transition from Universal Analytics to Google Analytics 4, it’s helpful to understand what differences you’re going to come across. In this video and post, Dana walks you through 8 key differences between UA and GA4. -
Why You Need to Switch to GA4 Right Now!
By Dana DiTomaso May 16, 2023Universal Analytics is sunsetting on July 1, 2023 if you haven’t made the switch yet, you need to set up your GA4 property right now!
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