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How To Track Clicks & Engagement In GA4 Without Google Tag Manager
By Dana DiTomaso July 22, 2024Do you need to track engagement with specific on-site elements, but don’t have access to GTM? Here are some ways to track clicks and engagement in GA4 — only! -
All Killer No Filler: Metrics That Matter in Local SEO [Video]
By Jessie Low June 27, 2024Get a better understanding of the data that matters in Local SEO and learn how to track it with help from Local SEO Expert Claire Carlile! -
Your Analytics Questions Answered: Ask Dana Anything
By Kyra Piper June 20, 2024Watch a replay of our webinar with Dana DiTomaso where she answers your most pressing analytics questions. She covers GA4 metrics, Google Tag Manager, Looker Studio, and conversion tracking. Learn to create better reports, manage data delays, and … -
What Are the Rules for Event Names in GA4?
By Dana DiTomaso June 10, 2024If you're making your own events in GA4, there are some guidelines you need to follow, and if you don't you can cause yourself problems later on. Let's go over the 4 rules. -
Marketing Analytics Data is Wrong. Can It Be Fixed?
By Dana DiTomaso June 3, 2024There are countless resources on the internet on how to set up any analytics tool. But even if you follow all these steps, and do everything by the book, your analytics data is still wrong. Why is that? And can you fix it? -
How to Round Large Numbers in Looker Studio
By Dana DiTomaso May 30, 2024We know that analytics data lacks precision, one small step you can take to account for this fact is to use round numbers in your reporting. Learn how to do this in Looker Studio and improve the readability of your reports! -
Get the Green Light: Persuade Your Boss to Say Yes to Google Analytics Training
By Amy McIlwaine May 22, 2024Knowing how to get your data is one thing, knowing what to do with it is another. Our Practical GA4 course teaches you both. But how do you convince your boss to say yes to investing in your skills? -
Track, Export, Then Prompt: AI-Powered Insights From GA4, Campaigns & Other Sources [Video]
By Jessie Low May 16, 2024Watch a replay of our webinar with Andy Crestodina where he shares his AI prompts and processes for data analysis. Learn how to get AI-powered insights from your GA4, GSC, & other marketing data. -
How to Craft a Measurement Strategy for Analytics Success in 2024
By Jessie Low April 8, 2024Discover essential tips on crafting a successful analytics strategy in 2024. Learn how scope surveys, conversion mapping & GA4 features can drive data-driven decisions! -
How to Get All Your Business Locations to Rank For Branded Searches in Google Maps & the Local Pack
By Elizabeth Linder April 4, 2024Struggling to rank your business locations for branded searches on Google Maps & the Local Pack? These 8 steps can help increase visibility for your Google Business Profiles. -
Complete Guide to Key Events & Conversions in GA4 [New - March 2024]
By Dana DiTomaso March 21, 2024Conversions that aren't specifically tied to Google Ads are now named Key Events. Learn everything you need to know about Key Events and Conversions. -
How to Track URLs with Fragments (#, hash mark) in GA4 with Google Tag Manager
By Dana DiTomaso December 11, 2023By default Google doesn't track URLs with hash marks (#) — learn how to capture the full URL path of all your pages in GA4 using GTM with help from this video tutorial.