Resources
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How to Audit Your Google Analytics 4 (GA4) Account [Free Looker Studio Dashboard]
By Dana DiTomaso May 30, 2023To derive insights and take action based on your analytics data, you need to be you need to be confident in what you're looking at. If you're questioning the reliability of your data in Google Analytics 4, an audit can help you fix issues so you can … -
How to Setup GA4 (Tutorial)
By Dana DiTomaso May 16, 2023In this video tutorial Dana DiTomaso shows you how to set up and configure your GA4 account with the basics. From property creation to cross domain tracking to events and more, she’s got you covered. -
GA4 Reporting: Finding Your Favourite UA Reports
By Dana DiTomaso May 16, 2023If you’re still getting adjusted to the Google Analytics 4 interface, it can be overwhelming trying to find familiar reports from Universal Analytics. This resource shows you how to find your favourite UA reports in GA4. -
GA4 vs UA: 8 Key Differences Explained
By Dana DiTomaso May 16, 2023When you’re planning your transition from Universal Analytics to Google Analytics 4, it’s helpful to understand what differences you’re going to come across. In this video and post, Dana walks you through 8 key differences between UA and GA4. -
Why You Need to Switch to GA4 Right Now!
By Dana DiTomaso May 16, 2023Universal Analytics is sunsetting on July 1, 2023 if you haven’t made the switch yet, you need to set up your GA4 property right now! -
How To Get Your Client On Board With A Local Link Building Strategy
By Elizabeth Linder September 13, 2022Link-building is hard work! Learn how to get your client on board to make the process a lot easier for everyone involved. -
Beyond Page Views: Evaluating Content Success
By Dana DiTomaso July 11, 2022Are page view metrics telling you everything you need to know about content success? -
How To Avoid A Google Business Profile Suspension By Thinking About Your Customers First!
By Elizabeth Linder November 4, 2020GMB shouldn’t be this complicated! Accurately fill out your business information in GMB with these 7 customer-first focused questions. -
Why Should You Start Projects with a Goal Charter?
By Dana DiTomaso July 15, 2019What if you focus your reporting down to only the essentials? What if you only report on the things that truly matter to your client or boss? -
9 Google Ads Mistakes That Are Hurting Your Business
By Brittany Zerr November 30, 2018Marketing your business is a step in the right direction, and Google Ads is a great tool that can help you grow your business. However, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured. -
Content Consumption: Measuring Content Performance
By Dana DiTomaso July 11, 2018If you were asked to report on how your website visitors were engaging with your content, the metrics just weren't good enough. So we came up with another method — Content Consumption. -
9 Ways To Make Your Content More Impactful
By Brittany Zerr May 2, 2018You can't just write content and hope for the best. You have to write what your audience needs to read. Plan, research, always consider SEO, answer questions — this is a list of tips to make sure your content has a true impact on your business. -
Personas Make Your Marketing Stronger
By Dana DiTomaso May 8, 2017Stop hoping for the best with your marketing and start learning what your customers and clients actually need from you. -
Social Media User Experience (SMUX)
By Dana DiTomaso September 12, 2016Your market deserves better. -
Give Content a Meaning With Personas
By Brittany Zerr February 16, 2016Write for an audience.
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