Resources

To derive insights and take action based on your analytics data, you need to be you need to be confident in what you're looking at. If you're questioning the reliability of your data in Google Analytics 4, an audit can help you fix issues so you can …

In this video tutorial Dana DiTomaso shows you how to set up and configure your GA4 account with the basics. From property creation to cross domain tracking to events and more, she’s got you covered.

If you’re still getting adjusted to the Google Analytics 4 interface, it can be overwhelming trying to find familiar reports from Universal Analytics. This resource shows you how to find your favourite UA reports in GA4.

When you’re planning your transition from Universal Analytics to Google Analytics 4, it’s helpful to understand what differences you’re going to come across. In this video and post, Dana walks you through 8 key differences between UA and GA4.

Universal Analytics is sunsetting on July 1, 2023 if you haven’t made the switch yet, you need to set up your GA4 property right now!

Link-building is hard work! Learn how to get your client on board to make the process a lot easier for everyone involved.

Are page view metrics telling you everything you need to know about content success?

GMB shouldn’t be this complicated! Accurately fill out your business information in GMB with these 7 customer-first focused questions.

What if you focus your reporting down to only the essentials? What if you only report on the things that truly matter to your client or boss?

Marketing your business is a step in the right direction, and Google Ads is a great tool that can help you grow your business. However, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured.

If you were asked to report on how your website visitors were engaging with your content, the metrics just weren't good enough. So we came up with another method — Content Consumption.

You can't just write content and hope for the best. You have to write what your audience needs to read. Plan, research, always consider SEO, answer questions — this is a list of tips to make sure your content has a true impact on your business.

Stop hoping for the best with your marketing and start learning what your customers and clients actually need from you.

Your market deserves better.

Write for an audience.