Resources

Are you familiar with how traffic is grouped into channels in Google Analytics? Learn about the new channels available in GA4, how to use them, and how to direct website traffic to the correct channel.

If you’re still getting adjusted to the Google Analytics 4 interface, it can be overwhelming trying to find familiar reports from Universal Analytics. This resource shows you how to find your favourite UA reports in GA4.

Are page view metrics telling you everything you need to know about content success?

What if you focus your reporting down to only the essentials? What if you only report on the things that truly matter to your client or boss?

Slides! Learning!

Once you have real metrics, then you can start making goals that matter based on patterns that you find.