Resources

Your email click rate is probably inflated by bot activity — here's how to find out how much, and what to do about it.

Read your GSC impressions through a funnel-position lens to diagnose where your search visibility is heaviest and where you're invisible to buyers.

Site-wide conversion rate hides the signal you need — here's a framework for tagging pages by their job, and using that to ask better reporting questions.

Thinking about server-side tagging? Let's untangle the five things people confuse, determine your starting point, and figure out what you actually need.

A reframe for analysts and marketers who've been pressured into treating analytics as a reconciliation exercise — and why reasoning from imperfect data is both more honest and more useful.

The GSC Looker Studio connector offers two tables — Site Impression and URL Impression — with no explanation of the difference. Here's how to choose the right one.

Learn how to use redirect URLs and UTM parameters together to track offline advertising campaigns — flyers, radio ads, transit — in GA4, with a platform-by-platform setup guide.

Learn how to build a composite quality traffic metric in GTM that combines time on page with scroll depth and deploy it as a micro conversion across Google Ads, Meta, and other ad networks.

Data is directional, not authoritative — here's why "data-informed" leads to better marketing decisions than "data-driven" and what that shift looks like in practice.

Learn how to use linear regression in Google Sheets and Looker Studio to predict whether clients will hit their monthly targets with a live forecast chart that updates automatically.

Not sure if you need a referral exclusion or cross-domain tracking in GA4? This decision framework walks through attribution scenarios so you can pick the right one for your setup.

Learn why your Plausible and GA4 numbers don't match—and what each tool is actually measuring when cookies aren't involved.