Resources
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How to Export Universal Analytics (UA) Annotations to Google Sheets
By Dana DiTomaso November 21, 2023The clock is ticking on moving your data out of Universal Analytics (UA). Here's how to export all of your Annotations into Google Sheets. -
How to Convince Your Boss to Invest in the Analytics for Agencies Course
By Elizabeth Linder November 20, 2023Investing in analytics training is an essential step toward keeping your agency competitive and your clients satisfied, especially with the arrival of GA4 complicating existing processes. -
How to Blend Universal Analytics (UA) and Google Analytics 4 (GA4) Data in Looker Studio
By Dana DiTomaso October 23, 2023Learn how to blend UA and GA4 data together in Looker Studio (formerly Google Data Studio) so that you can present your metrics in one graph, combined between the two properties. -
The New Channel Groups in GA4 and How to Use Them
By Dana DiTomaso June 13, 2023Are you familiar with how traffic is grouped into channels in Google Analytics? Learn about the new channels available in GA4, how to use them, and how to direct website traffic to the correct channel. -
How to Audit Your Google Analytics 4 (GA4) Account [Free Looker Studio Dashboard]
By Dana DiTomaso May 30, 2023To derive insights and take action based on your analytics data, you need to be you need to be confident in what you're looking at. If you're questioning the reliability of your data in Google Analytics 4, an audit can help you fix issues so you can … -
How to Setup GA4 (2023 Tutorial)
By Dana DiTomaso May 16, 2023In this video tutorial Dana DiTomaso shows you how to set up and configure your GA4 account with the basics. From property creation to cross domain tracking to events and more, she’s got you covered. -
GA4 Reporting: Finding Your Favourite UA Reports
By Dana DiTomaso May 16, 2023If you’re still getting adjusted to the Google Analytics 4 interface, it can be overwhelming trying to find familiar reports from Universal Analytics. This resource shows you how to find your favourite UA reports in GA4. -
GA4 vs UA: 8 Key Differences Explained
By Dana DiTomaso May 16, 2023When you’re planning your transition from Universal Analytics to Google Analytics 4, it’s helpful to understand what differences you’re going to come across. In this video and post, Dana walks you through 8 key differences between UA and GA4. -
Why You Need to Switch to GA4 Right Now!
By Dana DiTomaso May 16, 2023Universal Analytics is sunsetting on July 1, 2023 if you haven’t made the switch yet, you need to set up your GA4 property right now! -
Beyond Page Views: Evaluating Content Success
By Dana DiTomaso July 11, 2022Are page view metrics telling you everything you need to know about content success? -
Why Should You Start Projects with a Goal Charter?
By Dana DiTomaso July 15, 2019What if you focus your reporting down to only the essentials? What if you only report on the things that truly matter to your client or boss? -
Content Consumption: Measuring Content Performance
By Dana DiTomaso July 11, 2018If you were asked to report on how your website visitors were engaging with your content, the metrics just weren't good enough. So we came up with another method — Content Consumption. -
Social Media User Experience (SMUX)
By Dana DiTomaso September 12, 2016Your market deserves better. -
Resources for Local University Edmonton
By Dana DiTomaso May 28, 2015Slides! Learning! -
Your Impressions Don’t Impress Me Much
By Dana DiTomaso June 3, 2014One of the most ubiquitous metrics in the digital marketing word is the “impression”.
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