Resources

The clock is ticking on moving your data out of Universal Analytics (UA). Here's how to export all of your Annotations into Google Sheets.

Investing in analytics training is an essential step toward keeping your agency competitive and your clients satisfied, especially with the arrival of GA4 complicating existing processes.

Learn how to blend UA and GA4 data together in Looker Studio (formerly Google Data Studio) so that you can present your metrics in one graph, combined between the two properties.

Are you familiar with how traffic is grouped into channels in Google Analytics? Learn about the new channels available in GA4, how to use them, and how to direct website traffic to the correct channel.

To derive insights and take action based on your analytics data, you need to be you need to be confident in what you're looking at. If you're questioning the reliability of your data in Google Analytics 4, an audit can help you fix issues so you can …

In this video tutorial Dana DiTomaso shows you how to set up and configure your GA4 account with the basics. From property creation to cross domain tracking to events and more, she’s got you covered.

If you’re still getting adjusted to the Google Analytics 4 interface, it can be overwhelming trying to find familiar reports from Universal Analytics. This resource shows you how to find your favourite UA reports in GA4.

When you’re planning your transition from Universal Analytics to Google Analytics 4, it’s helpful to understand what differences you’re going to come across. In this video and post, Dana walks you through 8 key differences between UA and GA4.

Universal Analytics is sunsetting on July 1, 2023 if you haven’t made the switch yet, you need to set up your GA4 property right now!

Are page view metrics telling you everything you need to know about content success?

What if you focus your reporting down to only the essentials? What if you only report on the things that truly matter to your client or boss?

If you were asked to report on how your website visitors were engaging with your content, the metrics just weren't good enough. So we came up with another method — Content Consumption.

Your market deserves better.

Slides! Learning!

One of the most ubiquitous metrics in the digital marketing word is the “impression”.