Why Kick Point Playbook?
Grow your career with in-demand skills
Get the digital marketing training you need to grow your career. We’re not sharing lofty ideas that are impossible to implement. We’re empowering you with practical skills that will improve your work and help advance your career.
Learn from experienced marketers
Our training is based on our years of experience as digital marketing professionals. You’ll learn core principles, systems, and best practices. We share proven strategies we use to drive growth for clients at our agency.
Flexible self-paced learning on your terms
Learn at your own pace, anytime, from anywhere. All courses are 100% online and include on-demand video lessons, transcripts, step-by-step guidance, resources, and certification. You decide how quickly you’d like to complete a program.
Support for real world implementation
Gain access to our community and team during dedicated office hours. Get your questions answered by the course creators and instructors, so you can better implement what you learned and build confidence in your new skill set.
Google Analytics Audit
Tired of your GA4 data not adding up? Wondering if you’re getting accurate information? Our Google Analytics Audit course teaches you how to diagnose, troubleshoot, and fix GA4 configurations so you can deliver reliable data for better marketing decisions.
You’ll be guided through how to perform a comprehensive audit with step-by-step video instructions and course resources. By the end, you’ll have the skills to confidently audit GA4 properties to spot and fix red flags in your setup, attribution, and tracking.
Practical GA4
Our Practical GA4 course teaches you how to use Google Analytics to its full potential. Get hands-on experience with guided instruction and real world examples for how to use GA4. Learn the fundamentals, debunk analytics myths, understand how to use your data to gain relevant insights and get results faster.
Regardless of your starting point or marketing position, Practical GA4 equips you with the skills to be confident and capable at Google Analytics.
Analytics for Agencies
Our Analytics for Agencies course will teach you everything you wish you knew when you first started using analytics. Set your agency up for success by gaining the analytical skills and training you need to deliver the best results for your clients. Strengthen your relationships through your new found confidence, champion transparency and highlight project results with engaging reports.
Learn how to build an analytics plan that includes GA4, Google Tag Manager (GTM), Looker Studio (formerly Google Data Studio), Facebook, and other important digital analytics platforms. You’ll know that you’re tracking meaningful data and implementing your plan correctly – the first time!
GA4 Training Workshops
Get your marketing and communications team on the same page when it comes to Google Analytics 4. Learn practical skills, lock in the fundamentals and make GA4 work for your business needs.
There’s an endless list of things that GA4 can do, but what do you actually want and need it to do for you? Our GA4 Training Workshop is delivered privately online or in-person to your team and addresses your direct concerns. We’ll teach you how to navigate and use GA4 with confidence, refine your setup, create events, and design custom reports that address your business goals.
Dana DiTomaso
Dana has been working in the digital marketing industry for over 20 years. After decades of helping agencies set up analytics, go beyond vanity metrics and prove their worth with better reporting; Dana built and created an online training course to share her knowledge, best practices, and frameworks.
As your instructor, Dana will first help reset your mindset about learning something new, making mistakes, and seeking perfection. She’ll impart wisdom through the use of memorable visuals, guided instruction, proven principles, and practical applications.
“For years, I’ve learned from Dana’s talks, videos, and content. This I can promise: she delivers. It’s not just the quality of information, but the clear, concise, memorable delivery that makes her such a superb teacher.”
“Dana has an in-depth understanding of anything analytics and long time experience as agency owner and director: if there’s someone who you can learn from a wealth of knowledge about Analytics for Agencies it’s her!”
“Deep analytics expertise but translated into plain English insights. That’s Dana. She is an expert at filtering the signal from the noise. I know of no better resource than Dana DiTomaso.”
Who is Kick Point?
Kick Point is a marketing agency dedicated to advancing the digital marketing industry through relevant education and training that equips people and teams with practical skills. We help you feel empowered and gain the confidence needed to excel in your career.
Free Learning Resources
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Mastering GA4 Annotations: The Complete Guide for Marketers & Communicators
By Dana DiTomaso May 14, 2025Learn advanced strategies for Google Analytics 4 annotations beyond the basics. Includes naming conventions, colour-coding systems, and a free downloadable SOP template to standardize your team's approach. -
Spring Refresh for Your GA4: Clear Out Data Clutter
By Amy McIlwaine May 12, 2025Learn how to give your GA4 setup a spring cleaning by fixing common tracking issues, and improving your data quality with insights from Dana DiTomaso’s webinar. -
How to Verify Consent Signals Are Being Received Correctly in GA4 for Modeling Eligibility and GDPR Compliance
By Dana DiTomaso May 6, 2025Learn how to check if GA4 is receiving consent signals correctly so that you qualify for modeled traffic in GA4. Bonus: avoid potential privacy violations caused by misconfigured consent management systems.