Why Kick Point Playbook?
Grow your career with in-demand skills
Get the digital marketing training you need to grow your career. We’re not sharing lofty ideas that are impossible to implement. We’re empowering you with practical skills that will improve your work and help advance your career.
Learn from experienced marketers
Our training is based on our years of experience as digital marketing professionals. You’ll learn core principles, systems, and best practices. We share proven strategies we use to drive growth for clients at our agency.
Flexible self-paced learning on your terms
Learn at your own pace, anytime, from anywhere. All courses are 100% online and include on-demand video lessons, transcripts, step-by-step guidance, resources, and certification. You decide how quickly you’d like to complete a program.
Support for real world implementation
Gain access to our community and team during dedicated office hours. Get your questions answered by the course creators and instructors, so you can better implement what you learned and build confidence in your new skill set.
Analytics for Agencies
Our Analytics for Agencies course will teach you everything you wish you knew when you first started using analytics. Set your agency up for success by gaining the analytical skills and training you need to deliver the best results for your clients. Strengthen your relationships through your new found confidence, champion transparency and highlight project results with engaging reports.
Learn how to build an analytics plan that includes GA4, Google Tag Manager (GTM), Looker Studio (formerly Google Data Studio), Facebook, and other important digital analytics platforms. You’ll know that you’re tracking meaningful data and implementing your plan correctly – the first time!
Dana DiTomaso
Dana has been working in the digital marketing industry for over 20 years. After decades of helping agencies set up analytics, go beyond vanity metrics and prove their worth with better reporting; Dana built and created an online training course to share her knowledge, best practices, and frameworks.
As your instructor, Dana will first help reset your mindset about learning something new, making mistakes, and seeking perfection. She’ll impart wisdom through the use of memorable visuals, guided instruction, proven principles, and practical applications.
“For years, I’ve learned from Dana’s talks, videos, and content. This I can promise: she delivers. It’s not just the quality of information, but the clear, concise, memorable delivery that makes her such a superb teacher.”
“Dana has an in-depth understanding of anything analytics and long time experience as agency owner and director: if there’s someone who you can learn from a wealth of knowledge about Analytics for Agencies it’s her!”
“Deep analytics expertise but translated into plain English insights. That’s Dana. She is an expert at filtering the signal from the noise. I know of no better resource than Dana DiTomaso.”
Who is Kick Point?
Kick Point is a marketing agency dedicated to advancing the digital marketing industry through relevant education and training that equips people and teams with practical skills. We help you feel empowered and gain the confidence needed to excel in your career.
Free Learning Resources
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Local SEO Low Hanging Fruit: 11 Tactics to Improve Your Visibility
By Jessie Low June 27, 2023Building a strong local presence takes time but there are quick wins businesses can leverage to improve visibility. Here are 11 easy tactics! -
The New Channel Groups in GA4 and How to Use Them
By Dana DiTomaso June 13, 2023Are you familiar with how traffic is grouped into channels in Google Analytics? Learn about the new channels available in GA4, how to use them, and how to direct website traffic to the correct channel. -
9 Google Ads Mistakes That Are Hurting Your Business
By Brittany Zerr June 12, 2023Marketing your business is a step in the right direction, and Google Ads is a great tool that can help you grow your business. However, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured.