Resources

Google won't sign a BAA for GA4 — here's what that means for your healthcare organization, and what the 2024 AHA court ruling actually changed.

GA4 exit pages and entrances are hidden in Explorations—here's how to build the view, read the data, and tell a broken page from one that's doing exactly what it should.

Your email click rate is probably inflated by bot activity — here's how to find out how much, and what to do about it.

Read your GSC impressions through a funnel-position lens to diagnose where your search visibility is heaviest and where you're invisible to buyers.

Site-wide conversion rate hides the signal you need — here's a framework for tagging pages by their job, and using that to ask better reporting questions.

Thinking about server-side tagging? Let's untangle the five things people confuse, determine your starting point, and figure out what you actually need.

A reframe for analysts and marketers who've been pressured into treating analytics as a reconciliation exercise — and why reasoning from imperfect data is both more honest and more useful.

The GSC Looker Studio connector offers two tables — Site Impression and URL Impression — with no explanation of the difference. Here's how to choose the right one.

Learn how to use redirect URLs and UTM parameters together to track offline advertising campaigns — flyers, radio ads, transit — in GA4, with a platform-by-platform setup guide.

Learn how to build a composite quality traffic metric in GTM that combines time on page with scroll depth and deploy it as a micro conversion across Google Ads, Meta, and other ad networks.

Data is directional, not authoritative — here's why "data-informed" leads to better marketing decisions than "data-driven" and what that shift looks like in practice.

Learn how to use linear regression in Google Sheets and Looker Studio to predict whether clients will hit their monthly targets with a live forecast chart that updates automatically.