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Information Gain: Why You Need To Expand On Topics To Rank [Video]
By Jessie Low September 26, 2024Google’s recent algorithm updates emphasize the importance of originality, insight, and unique perspectives in your content. Bernard Huang shared how information gain is your secret weapon to standing out in a sea of AI-generated content. -
Everything You Need to Know About Google Ads Measurement for 2024 & Beyond [Video]
By Jessie Low August 30, 2024The volume of data available to marketers is on the decline. Ginny Marvin, Google’s Ads Product Liaison, shares insight on how to improve your data measurement best-practices for better advertising performance. -
Making the Most of Your $500 Google Ads Credit
By Natasha Mager August 19, 2024Are you taking advantage of Google Ads free $500 dollar credit? Discover the best ways to spend it wisely and boost your marketing efforts. -
How to Calculate the Number of Days Between Start and End Dates Using Date_Diff in Looker Studio
By Dana DiTomaso August 13, 2024Learn how to calculate the number of days between start and end dates using Date_Diff in Looker Studio to determine Ad Spend per Day. -
Content Distribution: Mastering the Art of Visibility in the AI Era [Video]
By Jessie Low August 2, 2024Everyone says “Content Is King'' — but in today's day and age… is that still actually the case? -
How to Sort Metrics in Looker Studio by Changes in Comparison Values
By Dana DiTomaso July 30, 2024In this tutorial you’ll learn how to set up comparisons, create custom fields for absolute and percentage changes, and apply filters in Looker Studio so you can easily sort your metrics by comparison values. -
How To Track Clicks & Engagement In GA4 Without Google Tag Manager
By Dana DiTomaso July 22, 2024Do you need to track engagement with specific on-site elements, but don’t have access to GTM? Here are some ways to track clicks and engagement in GA4 — only! -
All Killer No Filler: Metrics That Matter in Local SEO [Video]
By Jessie Low June 27, 2024Get a better understanding of the data that matters in Local SEO and learn how to track it with help from Local SEO Expert Claire Carlile! -
Your Analytics Questions Answered: Ask Dana Anything
By Kyra Piper June 20, 2024Watch a replay of our webinar with Dana DiTomaso where she answers your most pressing analytics questions. She covers GA4 metrics, Google Tag Manager, Looker Studio, and conversion tracking. Learn to create better reports, manage data delays, and … -
What Are the Rules for Event Names in GA4?
By Dana DiTomaso June 10, 2024If you're making your own events in GA4, there are some guidelines you need to follow, and if you don't you can cause yourself problems later on. Let's go over the 4 rules. -
Marketing Analytics Data is Wrong. Can It Be Fixed?
By Dana DiTomaso June 3, 2024There are countless resources on the internet on how to set up any analytics tool. But even if you follow all these steps, and do everything by the book, your analytics data is still wrong. Why is that? And can you fix it? -
How to Round Large Numbers in Looker Studio
By Dana DiTomaso May 30, 2024We know that analytics data lacks precision, one small step you can take to account for this fact is to use round numbers in your reporting. Learn how to do this in Looker Studio and improve the readability of your reports!