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How to Report on Traffic from AI Tools in GA4
By Dana DiTomaso December 3, 2024Wondering how much traffic AI tools like ChatGPT or Claude bring to your website? Learn how to create a custom channel in GA4 to highlight AI-driven traffic and uncover hidden insights in your data. -
Header Tags: How to Optimize Headings for SEO
By Liz Linder November 27, 2024In this guide, Liz Linder will take you through the basics of header tags, their role in creating reader-friendly content, how they help search engines understand your page, and why heading hierarchy is critical. -
Community Marketing is the Future: Building Connections = Growth [Webinar Recap]
By Jen Salamandick November 25, 2024Erin and Dana discuss why research is important before starting a new community, explore how a community needs passive and engaged members, and establish why a code of conduct is key. -
How to Track Your Black Friday Sales in GA4: A Beginner’s Guide
By Dana DiTomaso November 21, 2024In this beginner-friendly guide, we cover easy steps for tracking Black Friday sales in GA4. From setting up offline tracking tools like QR codes and UTMs to building custom audiences. -
The Conversion Code: How to Turn Website Browsers Into Buyers [Video]
By Jessie Low October 28, 2024Discover actionable strategies from The Conversion Code webinar with Aaron Weiche to turn website visitors into buyers. Learn how to optimize CTAs, streamline user journeys, and boost conversions with proven techniques. -
Information Gain: Why You Need To Expand On Topics To Rank [Video]
By Jessie Low September 26, 2024Google’s recent algorithm updates emphasize the importance of originality, insight, and unique perspectives in your content. Bernard Huang shared how information gain is your secret weapon to standing out in a sea of AI-generated content. -
Everything You Need to Know About Google Ads Measurement for 2024 & Beyond [Video]
By Jessie Low August 30, 2024The volume of data available to marketers is on the decline. Ginny Marvin, Google’s Ads Product Liaison, shares insight on how to improve your data measurement best-practices for better advertising performance. -
Making the Most of Your $500 Google Ads Credit
By Natasha Mager August 19, 2024Are you taking advantage of Google Ads free $500 dollar credit? Discover the best ways to spend it wisely and boost your marketing efforts. -
How to Calculate the Number of Days Between Start and End Dates Using Date_Diff in Looker Studio
By Dana DiTomaso August 13, 2024Learn how to calculate the number of days between start and end dates using Date_Diff in Looker Studio to determine Ad Spend per Day. -
Content Distribution: Mastering the Art of Visibility in the AI Era [Video]
By Jessie Low August 2, 2024Everyone says “Content Is King'' — but in today's day and age… is that still actually the case? -
How to Sort Metrics in Looker Studio by Changes in Comparison Values
By Dana DiTomaso July 30, 2024In this tutorial you’ll learn how to set up comparisons, create custom fields for absolute and percentage changes, and apply filters in Looker Studio so you can easily sort your metrics by comparison values. -
How To Track Clicks & Engagement In GA4 Without Google Tag Manager
By Dana DiTomaso July 22, 2024Do you need to track engagement with specific on-site elements, but don’t have access to GTM? Here are some ways to track clicks and engagement in GA4 — only!