Resources

In this beginner-friendly guide, we cover easy steps for tracking Black Friday sales in GA4. From setting up offline tracking tools like QR codes and UTMs to building custom audiences.

Discover actionable strategies from The Conversion Code webinar with Aaron Weiche to turn website visitors into buyers. Learn how to optimize CTAs, streamline user journeys, and boost conversions with proven techniques.

Google’s recent algorithm updates emphasize the importance of originality, insight, and unique perspectives in your content. Bernard Huang shared how information gain is your secret weapon to standing out in a sea of AI-generated content.

The volume of data available to marketers is on the decline. Ginny Marvin, Google’s Ads Product Liaison, shares insight on how to improve your data measurement best-practices for better advertising performance.

Are you taking advantage of Google Ads free $500 dollar credit? Discover the best ways to spend it wisely and boost your marketing efforts.

Learn how to calculate the number of days between start and end dates using Date_Diff in Looker Studio to determine Ad Spend per Day.

Everyone says “Content Is King'' — but in today's day and age… is that still actually the case?

In this tutorial you’ll learn how to set up comparisons, create custom fields for absolute and percentage changes, and apply filters in Looker Studio so you can easily sort your metrics by comparison values.

Do you need to track engagement with specific on-site elements, but don’t have access to GTM? Here are some ways to track clicks and engagement in GA4 — only!

Get a better understanding of the data that matters in Local SEO and learn how to track it with help from Local SEO Expert Claire Carlile!

Watch a replay of our webinar with Dana DiTomaso where she answers your most pressing analytics questions. She covers GA4 metrics, Google Tag Manager, Looker Studio, and conversion tracking. Learn to create better reports, manage data delays, and …

If you're making your own events in GA4, there are some guidelines you need to follow, and if you don't you can cause yourself problems later on. Let's go over the 4 rules.