Resources
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How to Craft a Measurement Strategy for Analytics Success in 2024
By Jessie Low April 8, 2024Discover essential tips on crafting a successful analytics strategy in 2024. Learn how scope surveys, conversion mapping & GA4 features can drive data-driven decisions! -
Complete Guide to Key Events & Conversions in GA4 [New - March 2024]
By Dana DiTomaso March 21, 2024Conversions that aren't specifically tied to Google Ads are now named Key Events. Learn everything you need to know about Key Events and Conversions. -
How to Track URLs with Fragments (#, hash mark) in GA4 with Google Tag Manager
By Dana DiTomaso December 11, 2023By default Google doesn't track URLs with hash marks (#) — learn how to capture the full URL path of all your pages in GA4 using GTM with help from this video tutorial. -
The New Channel Groups in GA4 and How to Use Them
By Dana DiTomaso June 13, 2023Are you familiar with how traffic is grouped into channels in Google Analytics? Learn about the new channels available in GA4, how to use them, and how to direct website traffic to the correct channel. -
GA4 Reporting: Finding Your Favourite UA Reports
By Dana DiTomaso May 16, 2023If you’re still getting adjusted to the Google Analytics 4 interface, it can be overwhelming trying to find familiar reports from Universal Analytics. This resource shows you how to find your favourite UA reports in GA4. -
Beyond Page Views: Evaluating Content Success
By Dana DiTomaso July 11, 2022Are page view metrics telling you everything you need to know about content success? -
Why Should You Start Projects with a Goal Charter?
By Dana DiTomaso July 15, 2019What if you focus your reporting down to only the essentials? What if you only report on the things that truly matter to your client or boss? -
Resources for Local University Edmonton
By Dana DiTomaso May 28, 2015Slides! Learning! -
Utterly Arbitrary Metrics
By Dana DiTomaso October 26, 2012Once you have real metrics, then you can start making goals that matter based on patterns that you find.