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AI Traffic Analysis: Building GA4 Audiences That Drive Decisions
By Dana DiTomaso October 16, 2025Transform AI traffic from vanity metrics into actionable business intelligence by creating sophisticated GA4 audiences that reveal user behavior patterns and drive marketing decisions. -
Google Ads Audience Targeting: Strategies That Work in 2025
By Dana DiTomaso October 15, 2025Learn Google Ads audience targeting strategies from expert Jyll Saskin Gales. Discover creative solutions for automation challenges, restricted categories, and expensive keywords that actually work. -
Evaluating Referral Traffic in GA4: AI Tools + Privacy Framework
By Dana DiTomaso September 19, 2025Learn to track hidden AI referral traffic in GA4 and safely analyze your data with AI tools while avoiding privacy mistakes that could cost you. -
Stop Explaining GA4 Unassigned Traffic — Rename Confusing Channels Instead
By Dana DiTomaso September 16, 2025Turn GA4's confusing "Unassigned" traffic into clear, professional reports. Learn how to rename default channels for better client communication and meeting efficiency. -
The Social Media Manager's Complete Guide to GA4 Custom Channel Groups and Reports
By Dana DiTomaso August 28, 2025Learn how to create custom channel groups in Google Analytics to properly track and report on social media traffic. -
Break Free from the CRO Hamster Wheel: How to Run Tests That Drive Real Growth
By Jen Salamandick July 28, 2025Talia Wolf shares how to stop testing random tactics and start driving real growth through emotional targeting. Learn what’s holding your conversions back—and how to fix it. -
ROI-Boosting Measurement: Google Leader Shares What's New (And Next) in GA4
By Kyra Piper July 14, 2025Google’s Steve Ganem shares what’s new and what’s next in GA4, from smarter attribution to AI powered forecasting. -
Why Your Google Ads and Analytics Data Doesn't Match (And How to Explain It to Clients)
By Dana DiTomaso July 10, 2025Here's the complete guide to understanding and explaining these discrepancies like a pro. -
Making the Move from Search Optimization to Answer Optimization
By Jessie Low June 9, 2025Expert insights from Wil Reynolds on moving beyond rankings and optimizing for answers across search, AI, and social. -
The Analytics Maturity Framework: A Digital Marketer's Guide to Data Success
By Dana DiTomaso May 21, 2025Understand where your organization stands and how to level up with this five-stage marketing analytics maturity model, packed with practical next steps. -
Mastering GA4 Annotations: The Complete Guide for Marketers & Communicators
By Dana DiTomaso May 14, 2025Learn advanced strategies for Google Analytics 4 annotations beyond the basics. Includes naming conventions, colour-coding systems, and a free downloadable SOP template to standardize your team's approach. -
Spring Refresh for Your GA4: Clear Out Data Clutter
By Amy McIlwaine May 12, 2025Learn how to give your GA4 setup a spring cleaning by fixing common tracking issues, and improving your data quality with insights from Dana DiTomaso’s webinar.