Jessie Low
Jessie Low is the Marketing Manager and Course Consultant at Kick Point Playbook. She has over 13 years of experience in the digital marketing industry. She loves working with businesses to develop SEO and content strategies that help grow their online visibility. From running a digital conference to product and service development, she’s dabbled in it all.
The Conversion Code: How to Turn Website Browsers Into Buyers [Video]
By Jessie Low
October 28, 2024
Discover actionable strategies from The Conversion Code webinar with Aaron Weiche to turn website visitors into buyers. Learn how to optimize CTAs, streamline user journeys, and boost conversions with proven techniques.
Information Gain: Why You Need To Expand On Topics To Rank [Video]
By Jessie Low
September 26, 2024
Google’s recent algorithm updates emphasize the importance of originality, insight, and unique perspectives in your content. Bernard Huang shared how information gain is your secret weapon to standing out in a sea of AI-generated content.
Everything You Need to Know About Google Ads Measurement for 2024 & Beyond [Video]
By Jessie Low
August 30, 2024
The volume of data available to marketers is on the decline. Ginny Marvin, Google’s Ads Product Liaison, shares insight on how to improve your data measurement best-practices for better advertising performance.
Content Distribution: Mastering the Art of Visibility in the AI Era [Video]
By Jessie Low
August 2, 2024
Everyone says “Content Is King'' — but in today's day and age… is that still actually the case?
All Killer No Filler: Metrics That Matter in Local SEO [Video]
By Jessie Low
June 27, 2024
Get a better understanding of the data that matters in Local SEO and learn how to track it with help from Local SEO Expert Claire Carlile!
Track, Export, Then Prompt: AI-Powered Insights From GA4, Campaigns & Other Sources [Video]
By Jessie Low
May 16, 2024
Watch a replay of our webinar with Andy Crestodina where he shares his AI prompts and processes for data analysis. Learn how to get AI-powered insights from your GA4, GSC, & other marketing data.
How to Craft a Measurement Strategy for Analytics Success in 2024
By Jessie Low
April 8, 2024
Discover essential tips on crafting a successful analytics strategy in 2024. Learn how scope surveys, conversion mapping & GA4 features can drive data-driven decisions!
Local SEO Low Hanging Fruit: 11 Tactics to Improve Your Visibility
By Jessie Low
June 27, 2023
Building a strong local presence takes time but there are quick wins businesses can leverage to improve visibility. Here are 11 easy tactics!