Dana DiTomaso

Founder & Lead Instructor

Dana enjoys solving problems that haven’t been solved before. With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy to understand instruction. You’ll find Dana sharing her knowledge at digital marketing conferences around the world, teaching courses, and hosting a technology column.

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The New Channel Groups in GA4 and How to Use Them

By Dana DiTomaso June 13, 2023

Are you familiar with how traffic is grouped into channels in Google Analytics? Learn about the new channels available in GA4, how to use them, and how to direct website traffic to the correct channel.

How to Audit Your Google Analytics 4 (GA4) Account [Free Looker Studio Dashboard]

By Dana DiTomaso May 30, 2023

To derive insights and take action based on your analytics data, you need to be confident in what you're looking at. If you're questioning the reliability of your data in Google Analytics 4, an audit can help you fix issues so you can ensure …

How to Setup GA4 (2023 Tutorial)

By Dana DiTomaso May 16, 2023

In this video tutorial Dana DiTomaso shows you how to set up and configure your GA4 account with the basics. From property creation to cross domain tracking to events and more, she’s got you covered.

GA4 Reporting: Finding Your Favourite UA Reports

By Dana DiTomaso May 16, 2023

If you’re still getting adjusted to the Google Analytics 4 interface, it can be overwhelming trying to find familiar reports from Universal Analytics. This resource shows you how to find your favourite UA reports in GA4.

GA4 vs UA: 8 Key Differences Explained

By Dana DiTomaso May 16, 2023

When you’re planning your transition from Universal Analytics to Google Analytics 4, it’s helpful to understand what differences you’re going to come across. In this video and post, Dana walks you through 8 key differences between UA and GA4.

Why You Need to Switch to GA4 Right Now!

By Dana DiTomaso May 16, 2023

Universal Analytics is sunsetting on July 1, 2023 if you haven’t made the switch yet, you need to set up your GA4 property right now!

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Beyond Page Views: Evaluating Content Success

By Dana DiTomaso July 11, 2022

Are page view metrics telling you everything you need to know about content success?

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Why Should You Start Projects with a Goal Charter?

By Dana DiTomaso July 15, 2019

What if you focus your reporting down to only the essentials? What if you only report on the things that truly matter to your client or boss?

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Content Consumption: Measuring Content Performance

By Dana DiTomaso July 11, 2018

If you were asked to report on how your website visitors were engaging with your content, the metrics just weren't good enough. So we came up with another method — Content Consumption.