Dana DiTomaso
Dana enjoys solving problems that haven’t been solved before. With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy to understand instruction. You’ll find Dana sharing her knowledge at digital marketing conferences around the world, teaching courses, and hosting a technology column.
How to Audit Your Google Analytics 4 (GA4) Account [Free Looker Studio Dashboard]
By Dana DiTomaso
May 30, 2023
To derive insights and take action based on your analytics data, you need to be confident in what you're looking at. If you're questioning the reliability of your data in Google Analytics 4, an audit can help you fix issues so you can ensure …
How to Setup GA4 (2023 Tutorial)
By Dana DiTomaso
May 16, 2023
In this video tutorial Dana DiTomaso shows you how to set up and configure your GA4 account with the basics. From property creation to cross domain tracking to events and more, she’s got you covered.
GA4 Reporting: Finding Your Favourite UA Reports
By Dana DiTomaso
May 16, 2023
If you’re still getting adjusted to the Google Analytics 4 interface, it can be overwhelming trying to find familiar reports from Universal Analytics. This resource shows you how to find your favourite UA reports in GA4.
GA4 vs UA: 8 Key Differences Explained
By Dana DiTomaso
May 16, 2023
When you’re planning your transition from Universal Analytics to Google Analytics 4, it’s helpful to understand what differences you’re going to come across. In this video and post, Dana walks you through 8 key differences between UA and GA4.
Why You Need to Switch to GA4 Right Now!
By Dana DiTomaso
May 16, 2023
Universal Analytics is sunsetting on July 1, 2023 if you haven’t made the switch yet, you need to set up your GA4 property right now!
Beyond Page Views: Evaluating Content Success
By Dana DiTomaso
July 11, 2022
Are page view metrics telling you everything you need to know about content success?
Why Should You Start Projects with a Goal Charter?
By Dana DiTomaso
July 15, 2019
What if you focus your reporting down to only the essentials? What if you only report on the things that truly matter to your client or boss?
Content Consumption: Measuring Content Performance
By Dana DiTomaso
July 11, 2018
If you were asked to report on how your website visitors were engaging with your content, the metrics just weren't good enough. So we came up with another method — Content Consumption.
Personas Make Your Marketing Stronger
By Dana DiTomaso
May 8, 2017
Stop hoping for the best with your marketing and start learning what your customers and clients actually need from you.
Resources for Local University Edmonton
By Dana DiTomaso
May 28, 2015
Slides! Learning!
Your Impressions Don’t Impress Me Much
By Dana DiTomaso
June 3, 2014
One of the most ubiquitous metrics in the digital marketing word is the “impression”.
Utterly Arbitrary Metrics
By Dana DiTomaso
October 26, 2012
Once you have real metrics, then you can start making goals that matter based on patterns that you find.