Dana DiTomaso

Founder & Lead Instructor

Dana enjoys solving problems that haven’t been solved before. With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy to understand instruction. She brings this skill to prominent digital marketing conferences around the world (ie. SMX, MozCon, WordCamp, or American Bar Association), LinkedIn Learning courses, teaching at the University of Alberta, and hosting the technology column on CBC Edmonton AM.

After wading in rivers while completing her geography degree, Dana fully embraced the allure of the Internet in its earliest days. She worked in tech support for a CRM, and then started a web design company in 2002. Shortly after that, she became engrossed in helping her clients’ websites show up first on search results pages. Dana immersed herself in the SEO community and began speaking on technical and local SEO topics in 2012.

Part of Kick Point’s (Dana’s marketing agency) mission is to teach and empower teams and clients to do better marketing, and KP Playbook is an extension of that. Seeing the pride on a learner’s face when she helps them do something new on their own for the very first time motivated Dana to build KP Playbook.

Dana has often been frustrated by the flash and flare of hot tips and cool tricks that self-proclaimed marketing experts employ with lofty promises of quick wins and big rewards. The reality is that the only way to do marketing well is to put in the work — and a big part of that work is a commitment to continuous learning.

Another important part of becoming a better marketer goes beyond learning theories and into the actual work of putting that learning into action. Dana doesn’t just share theories about marketing, she teaches you how to fish (and how to gather, filter, process, and present data to marketing clients and teams of all sizes!).

Take a course or training with Dana DiTomaso

Practical GA4

Our Practical GA4 course will teach you how to navigate and use GA4 to understand your performance, gain insights from your data, and get the most out of the platform for your needs.

Analytics for Agencies

Our Analytics for Agencies course will teach you everything you wish you knew when you first started using analytics.

GA4 Workshops

Get your marketing and communications on the same page when it comes to Google Analytics 4. Gain practical skills, learn the fundamentals, and make GA4 work for your business needs.
Join Dana DiTomaso at an upcoming event
June 3-4, 2024
Seattle Convention Center | Seattle, WA
June 5, 2024
Sheraton Phoenix Downtown | Phoenix, AZ
June 14, 2024
River Center | St. Paul MN
October 17-18, 2024
Smith Memorial Student Union, Portland State University | Portland, OR
November 18-20, 2024
Manchester Grand Hyatt | San Diego, CA
Learn More From Dana DiTomaso
  • GA4 logo + key events text

    Complete Guide to Key Events & Conversions in GA4 [New - March 2024]

    By Dana DiTomaso March 21, 2024
    Conversions that aren't specifically tied to Google Ads are now named Key Events. Learn everything you need to know about Key Events and Conversions.
  • Illustration of a hash mark being criss-crossed by the x and o markings typical of a football play

    How to Track URLs with Fragments (#, hash mark) in GA4 with Google Tag Manager

    By Dana DiTomaso December 11, 2023
    By default Google doesn't track URLs with hash marks (#) — learn how to capture the full URL path of all your pages in GA4 using GTM with help from this video tutorial.
  • Google Analytics icon with line connecting Google Sheets icon

    How to Export Universal Analytics (UA) Annotations to Google Sheets

    By Dana DiTomaso November 21, 2023
    The clock is ticking on moving your data out of Universal Analytics (UA). Here's how to export all of your Annotations into Google Sheets.