More Resources
Here is the post that I mentioned on how to sort metrics by the percentage change in Looker Studio.
Here are some of my “greatest hits” that you should check out, especially if you’re struggling with GA4:
- Are you struggling with analytics data that feels incorrect? A lot of the time, I talk to people who are seeing more leads in their CRM or more sales in their ecommerce software than what they’re seeing in GA4. Why?? This is why.
- You know your campaigns are driving traffic but you don’t see it in GA4? Maybe you do see your traffic but it’s showing up as “Unassigned”? This is what you need: our free Guide to UTM Tracking in GA4.
- Unhappy with the default GA4 reports? Fair: they aren’t great. I go through how to edit your traffic reports so that they’re just looking at SEO traffic in this YouTube video!
Need More Help?
Have a specific analytics problem that I can solve for you? You can book 30 or 60 minutes here. If you aren’t sure how much time you’d need, email me with a brief description of your problem and I’ll let you know what I think.
Need ongoing analytics coaching or support? Check out my courses (links below). All my courses include access to our community where you can ask me questions 1 on 1, and Analytics for Agencies includes a bi-weekly office hour session on Zoom where we can go over your problems in detail.
Need to train your whole team? We have team licence discounts for our courses, or I offer workshops.
Ready to Take Your Analytics Further?
My courses are the analytics training you need to grow your career. We’re not sharing lofty ideas that are impossible to implement. We’re empowering you with practical skills that will improve your work and help you get comfortable with analytics.
Practical GA4
Regardless of your starting point or marketing position, Practical GA4 equips you with the skills to be confident and capable at Google Analytics.
- Practical GA4 course teaches you how to use Google Analytics to its full potential.
- Get hands-on experience with guided instruction and real world examples for how to use GA4.
- Learn the fundamentals, debunk analytics myths, understand how to use your data to gain relevant insights and get results faster.
Need to convince your boss to pay for this course? Check out our pre-written letter here!
Analytics for Agencies
Our Analytics for Agencies course will teach you everything you wish you knew when you first started using analytics. You’ll know that you’re tracking meaningful data and implementing your plan correctly – the first time!
- Set your agency up for success by gaining the analytical skills and training you need to deliver the best results for your clients.
- Strengthen your relationships through your new found confidence, champion transparency and highlight project results with engaging reports.
- Learn how to build an analytics plan that includes GA4, Google Tag Manager (GTM), Looker Studio (formerly Google Data Studio), Facebook, and other important digital analytics platforms.
Need to convince your boss to pay for this course? Check out our pre-written letter here!
“If you want to get GA4 so that you can report on your work or support your clients on their measurement journey, this is a no brainer investment. Go get it.”
– Jill Quick, The Coloring In Department
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Learn with Dana DiTomaso
Dive deep into the world of analytics and reporting with Dana DiTomaso, a respected expert with 20+ years of industry experience. Having collaborated with top brands and agencies, refining their analytics and reporting techniques and providing training, Dana is the key to elevating your GA4, GTM, and Looker Studio knowledge and skills.
- Dynamic Learning: Dana’s teachings aren’t just about facts. With striking visuals and hands-on guidance, you’ll grasp complex concepts with ease.
- Tried-and-Tested Methods: Get insights from proven principles applied in the real world of digital marketing, with real clients.
- Tailored Assistance: Every question, no matter how big or small, is welcomed! Benefit from personalized feedback during live office hours or via the exclusive Playbook Community.
Organizations Dana has helped
