Investing in analytics training is not just an upgrade to your team’s skill set; it’s an essential step toward keeping your agency competitive and your clients satisfied, especially with the arrival of GA4 complicating existing processes.

If you’re struggling with communicating your results, using GA4, integrating Google Tag Manager, or lack the necessary templates to scale your analytics offering, then our Analytics for Agencies course will take you to the next level.

Now, all you need to do is convince your boss to invest and get approval!

Get The Email Template

How To Effectively Craft Your Case

We’ve included 6 key points to help convince your boss they can feel confident in you (and anyone else at your agency) to build analytics services that will prove the value of your digital marketing efforts:

  1. Learn from a trusted expert
  2. Built for agencies by an agency
  3. Training that pays for itself
  4. Ready to use templates, reports, and resources
  5. Get one-on-one support
  6. Unlock agency growth through analytics services
  7. Discounts for agency teams

7 reasons why your boss should invest in analytics training

Learn From a Trusted Analytics Expert

Analytics for Agencies is taught by Dana DiTomaso, Founder of the KP Playbook and President and Partner of Kick Point — a digital marketing agency. Dana has over 20+ years of experience working in the digital marketing industry with a specialization in analytics, reporting, and SEO.

She has trained and worked with well known brands, like Moz, and speaks at conferences across the world.

Everything Dana shares in the course is informed by her many years of helping in-house and agency teams build and implement robust analytics plans. Not only does Dana share all her knowledge and everything she does for her clients, she gives you access to all her frameworks, templates, resources, and client-ready documents.

Developed for Agencies and Digital Marketing Professionals

Analytics for Agencies was built by an agency owner for other agencies looking to streamline their process, provide effective team training, create custom reports and grow their services.

Agencies often face difficulties in interpreting and communicating analytics results to clients. This course directly addresses this pain point, equipping your team with the knowledge to translate data into actionable insights. We set you up to hit the ground running so you can immediately put into practice:

  • Ready-to-use templates,
  • Looker Studio report dashboards,
  • A pre-built Google Tag Manager Container,
  • Plus other resources.

Learn to Translate Data into Actionable Insights

Analytics Training That Pays for Itself

Enrolling in the Analytics for Agencies course is not only an investment in your skillset so that you can master analytics and reporting, but it immediately benefits your team and company because once you’ve learned how to unlock the power of data, you can directly apply your learnings to your team and clients.

The cost of the course is less than sending employees to a conference. Conferences mean you’ll need to pay for

  • Tickets
  • Travel fees
  • Food purchases
  • Hotel fees

Many conferences promise to provide learners with takeaways they can implement right away, however, most 30 minute talks don’t provide in-depth knowledge and step-by-step instructions that are necessary to integrate immediate and lasting change in your business. The Analytics for Agencies is more than just a high level how-to guide to analytics, it’s an in-depth resource that learners implement within their own analytics practice.

Petra Kraft smiling
Petra Kraft
Werbeagentur Petra Kraft

I am a huge fan of KP Playbook course. I had a pretty good basic knowledge of GA4 (emphasis on “basic”). With the extensive lessons from the KP Playbook, I have already been able to give a basic GA4 course – packed with a broader knowledge – to another company. The cost of KP-Playbook has already paid off! Yeah!!

Proven Tactics and Templates That Focus on Results

You get access to the exact methods and robust templates used by our agency. Not only do the lessons walk you through the process step-by-step but they provide you with how-to’s, troubleshooting solutions, and ready-to-use templates, dashboards, and other resources to help you successfully deliver analytics services.

Jill Quick speaking at event
Jill Quick
Founder of The Coloring In Department

“What I really love is that Dana is sharing all of her proven templates and a step-by-step process that’s going to help you refine your work from all of that hands on experience. I had no idea how extensive the templates were, agencies are getting a steal here. Beyond the course materials, Dana offers office hours for support and guidance. If you’re an agency and you want to get GA4 so that you can report on your work or support your clients on their measurement journey, this is a no-brainer investment. Go get it!”

One-on-One Support & Implementation Help

Get direct support from Dana in the live office hour sessions where you can ask questions about the course, implementation, GA4, GTM, Looker Studio and more. Paying for one-on-one consulting time starts at $300 USD plus an hour, but when you’re enrolled in the course, you have 2 hours each month to directly ask Dana questions. 

Become part of our exclusive community of Analytics for Agencies learners where you can ask questions and collaborate with other learners. Questions asked in the community will also be answered by course instructors and other KP Playbook professionals and they aren’t restricted to analytics and reporting.

Enrollment in the course includes lifetime access to the content and free updates.

Unlock Agency Growth

The course’s total play time is 9 hours and 13 minutes, you could complete the course in one day — though we wouldn’t recommend that!

For an average of 1 hour per day learning you could finish the course and begin implementing what you’ve learnt in just two weeks! Take the knowledge from the course and the ready-made templates and resources and use them to grow your analytics services.

Available for teams at a discount!

Agency teams can access the course at a discounted rate! Bridge any gaps in knowledge on a team level, while enhancing everyone’s skill set.

Having your whole agency complete the course gives you a common foundation and language so that your entire team is on the same page when it comes to analytics. Leadership can even view team progress, and add, remove, or update team members.

Become Trusted Analytics Experts

Get the Conversation Started With This Email Template

Empowered with the information above, get the conversation started! We’ve crafted a compelling email template to help get your boss on board with investing in Analytics for Agencies (use this directly or modify to suit your writing style).📧 Click here to copy the template!

Hi [Insert Manager’s Name],

As you know, we’ve been struggling with communicating the great results we’re getting to our clients. Plus, with the major changes in Google Analytics lately, we need to step up our analytics skills.

I’ve found an online course that not only covers the changes in GA4, but offers a comprehensive curriculum on selling and delivering analytics projects to our clients, plus it will teach us how to build and implement an effective analytics system. This course will equip our team with a much stronger analytics foundation and help us better serve our clients with superior data and reporting.

The course is called Analytics for Agencies ( The lessons include topics like:

  • Effective goal setting with clients
  • Creating custom reports and dashboards
  • Consent management, privacy laws and cookies
  • How to set up GA4 and Google Tag Manager (including templates we can use right away)
  • Pre-built and client-tested Looker Studio dashboards that are ready to use at your agency

The course was created by an agency, for agencies, and will help us streamline our approach to analytics, provide our team with effective training, and give us the skills needed to plan, set up, analyze, and optimize data-driven marketing strategies for our clients.

The instructor is Dana DiTomaso, and you might remember seeing her at MozCon (or whatever conference your team recently attended!). She’s been working in the industry for 20+ years and worked with several hundred clients, at multiple agencies. I trust her to help us get to where we need to be when it comes to analytics.

The training costs $979 USD per person, which is substantially less than most conference tickets. Plus, if we enroll our whole team there are automatic discounts available. In addition to the lessons, the course also includes production ready resources that we can implement in our analytics process, an online community and regular office hours to ask implementation questions, and a certification upon completion.

Let me know if I can go ahead and enroll myself and/or the rest of the team in the Analytics for Agencies course ( I would be happy to provide you with more information on the course, its curriculum, and additional benefits, or the course instructor, Dana DiTomaso, is also available to have a Zoom call with you to go over any questions you have. You can book that here (!

Thank you for your time and consideration.


[Your Name]
[Your Position]
[Your Department]
[Your Company]

📧 Click this link to copy the pre-written email above and send it to your boss!

Become Trusted Analytics Experts in 2024

This year was a big one for analytics and what better way to end than with a plan for learning in place for 2024 so you can grow your services through analytics.

Grow Your Analytics Services in 2024

Liz is the Director Of SEO at Kick Point. She has over 5 years of experience working with clients to improve their local and technical SEO, implement complicated schema recommendations, build SEO strategies, and write engaging and meaningful content — that converts!

Learn more about Elizabeth