Dana DiTomaso
Dana enjoys solving problems that haven’t been solved before. With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy to understand instruction. You’ll find Dana sharing her knowledge at digital marketing conferences around the world, teaching courses, and hosting a technology column.
Content Consumption: Measuring Content Performance
By Dana DiTomaso
July 11, 2018
If you were asked to report on how your website visitors were engaging with your content, the metrics just weren't good enough. So we came up with another method — Content Consumption.
Personas Make Your Marketing Stronger
By Dana DiTomaso
May 8, 2017
Stop hoping for the best with your marketing and start learning what your customers and clients actually need from you.
Resources for Local University Edmonton
By Dana DiTomaso
May 28, 2015
Slides! Learning!
Your Impressions Don’t Impress Me Much
By Dana DiTomaso
June 3, 2014
One of the most ubiquitous metrics in the digital marketing word is the “impression”.
Utterly Arbitrary Metrics
By Dana DiTomaso
October 26, 2012
Once you have real metrics, then you can start making goals that matter based on patterns that you find.