Black and white portrait of Dana DiTomaso

Dana DiTomaso

Founder & Lead Instructor

Dana enjoys solving problems that haven’t been solved before. With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy to understand instruction. You’ll find Dana sharing her knowledge at digital marketing conferences around the world, teaching courses, and hosting a technology column.

A ticket for Lord Huron, a football, a passport, a degree, a tablet playing Orange is the New Black and a Whole Foods Market bag.

Personas Make Your Marketing Stronger

By Dana DiTomaso May 8, 2017

Stop hoping for the best with your marketing and start learning what your customers and clients actually need from you.

Illustration of slides

Resources for Local University Edmonton

By Dana DiTomaso May 28, 2015

Slides! Learning!

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Your Impressions Don’t Impress Me Much

By Dana DiTomaso June 3, 2014

One of the most ubiquitous metrics in the digital marketing word is the “impression”.

An illustrated ruler marked from 0 to 5 that says Useless Units (UU)

Utterly Arbitrary Metrics

By Dana DiTomaso October 26, 2012

Once you have real metrics, then you can start making goals that matter based on patterns that you find.

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No Regrets!