Dana DiTomaso
Dana enjoys solving problems that haven’t been solved before. With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy to understand instruction. You’ll find Dana sharing her knowledge at digital marketing conferences around the world, teaching courses, and hosting a technology column.
Your Impressions Don’t Impress Me Much
By Dana DiTomaso
June 3, 2014
One of the most ubiquitous metrics in the digital marketing word is the “impression”.
Utterly Arbitrary Metrics
By Dana DiTomaso
October 26, 2012
Once you have real metrics, then you can start making goals that matter based on patterns that you find.