Dana DiTomaso
Dana enjoys solving problems that haven’t been solved before. With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy to understand instruction. You’ll find Dana sharing her knowledge at digital marketing conferences around the world, teaching courses, and hosting a technology column.
Evaluating Referral Traffic in GA4: AI Tools + Privacy Framework
By Dana DiTomaso
September 19, 2025
Learn to track hidden AI referral traffic in GA4 and safely analyze your data with AI tools while avoiding privacy mistakes that could cost you.
Stop Explaining GA4 Unassigned Traffic — Rename Confusing Channels Instead
By Dana DiTomaso
September 16, 2025
Turn GA4's confusing "Unassigned" traffic into clear, professional reports. Learn how to rename default channels for better client communication and meeting efficiency.
The Social Media Manager's Complete Guide to GA4 Custom Channel Groups and Reports
By Dana DiTomaso
August 28, 2025
Learn how to create custom channel groups in Google Analytics to properly track and report on social media traffic.
Break Free from the CRO Hamster Wheel: How to Run Tests That Drive Real Growth
By Dana DiTomaso
July 28, 2025
Talia Wolf shares how to stop testing random tactics and start driving real growth through emotional targeting. Learn what’s holding your conversions back—and how to fix it.
Why Your Google Ads and Analytics Data Doesn't Match (And How to Explain It to Clients)
By Dana DiTomaso
July 10, 2025
Here's the complete guide to understanding and explaining these discrepancies like a pro.
The Analytics Maturity Framework: A Digital Marketer's Guide to Data Success
By Dana DiTomaso
May 21, 2025
Understand where your organization stands and how to level up with this five-stage marketing analytics maturity model, packed with practical next steps.
Mastering GA4 Annotations: The Complete Guide for Marketers & Communicators
By Dana DiTomaso
May 14, 2025
Learn advanced strategies for Google Analytics 4 annotations beyond the basics. Includes naming conventions, colour-coding systems, and a free downloadable SOP template to standardize your team's approach.
How to Verify Consent Signals Are Being Received Correctly in GA4 for Modeling Eligibility and GDPR Compliance
By Dana DiTomaso
May 6, 2025
Learn how to check if GA4 is receiving consent signals correctly so that you qualify for modeled traffic in GA4. Bonus: avoid potential privacy violations caused by misconfigured consent management systems.
GA4 Explained: The Essential Guide to Page Path, Page Location, and Other Page Data
By Dana DiTomaso
May 5, 2025
Confused about GA4's page dimensions? Learn the exact differences between Page Path, Page Location, Query String, and more with practical examples. Find out which dimension to use for accurate GA4 reporting.
How to Track Traffic from AI Overviews, Featured Snippets, or People Also Ask Results in Google Analytics 4
By Dana DiTomaso
March 20, 2025
Wondering if AI Overviews, Featured Snippets, or PAA drive traffic to your site? Learn how to track clicks, page views, and user actions in GA4 with this step-by-step tutorial.
How to Track and Report on Traffic from AI Tools (ChatGPT, Perplexity) in GA4
By Dana DiTomaso
December 3, 2024
Wondering how much traffic AI tools like ChatGPT or Claude bring to your website? Learn how to create a custom channel in GA4 to highlight AI-driven traffic and uncover hidden insights in your data.
Community Marketing is the Future: Building Connections = Growth
By Dana DiTomaso
November 25, 2024
Erin and Dana discuss why research is important before starting a new community, explore how a community needs passive and engaged members, and establish why a code of conduct is key.