Dana DiTomaso
Dana enjoys solving problems that haven’t been solved before. With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy to understand instruction. You’ll find Dana sharing her knowledge at digital marketing conferences around the world, teaching courses, and hosting a technology column.
Utterly Arbitrary Metrics
By Dana DiTomaso
October 26, 2012
Once you have real metrics, then you can start making goals that matter based on patterns that you find.