Dana DiTomaso
Dana enjoys solving problems that haven’t been solved before. With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy to understand instruction. You’ll find Dana sharing her knowledge at digital marketing conferences around the world, teaching courses, and hosting a technology column.
How to Report on Traffic from AI Tools in GA4
By Dana DiTomaso
December 3, 2024
Wondering how much traffic AI tools like ChatGPT or Claude bring to your website? Learn how to create a custom channel in GA4 to highlight AI-driven traffic and uncover hidden insights in your data.
How to Track Your Black Friday Sales in GA4: A Beginner’s Guide
By Dana DiTomaso
November 21, 2024
In this beginner-friendly guide, we cover easy steps for tracking Black Friday sales in GA4. From setting up offline tracking tools like QR codes and UTMs to building custom audiences.
How to Calculate the Number of Days Between Start and End Dates Using Date_Diff in Looker Studio
By Dana DiTomaso
August 13, 2024
Learn how to calculate the number of days between start and end dates using Date_Diff in Looker Studio to determine Ad Spend per Day.
How to Sort Metrics in Looker Studio by Changes in Comparison Values
By Dana DiTomaso
July 30, 2024
In this tutorial you’ll learn how to set up comparisons, create custom fields for absolute and percentage changes, and apply filters in Looker Studio so you can easily sort your metrics by comparison values.
How To Track Clicks & Engagement In GA4 Without Google Tag Manager
By Dana DiTomaso
July 22, 2024
Do you need to track engagement with specific on-site elements such as buttons, but don’t have access to GTM? Here are some ways to track clicks and engagement in GA4 — only!
What Are the Rules for Event Names in GA4?
By Dana DiTomaso
June 10, 2024
If you're making your own events in GA4, there are some guidelines you need to follow, and if you don't you can cause yourself problems later on. Let's go over the 4 rules.
Marketing Analytics Data is Wrong. Can It Be Fixed?
By Dana DiTomaso
June 3, 2024
There are countless resources on the internet on how to set up any analytics tool. But even if you follow all these steps, and do everything by the book, your analytics data is still wrong. Why is that? And can you fix it?
How to Round Large Numbers in Looker Studio
By Dana DiTomaso
May 30, 2024
We know that analytics data lacks precision, one small step you can take to account for this fact is to use round numbers in your reporting. Learn how to do this in Looker Studio and improve the readability of your reports!
Complete Guide to Key Events & Conversions in GA4 [New - March 2024]
By Dana DiTomaso
March 21, 2024
Conversions that aren't specifically tied to Google Ads are now named Key Events. Learn everything you need to know about Key Events and Conversions.
How to Track URLs with Fragments (#, hash mark) in GA4 with Google Tag Manager
By Dana DiTomaso
December 11, 2023
By default Google doesn't track URLs with hash marks (#) — learn how to capture the full URL path of all your pages in GA4 using GTM with help from this video tutorial.
How to Export Universal Analytics (UA) Annotations to Google Sheets
By Dana DiTomaso
November 21, 2023
The clock is ticking on moving your data out of Universal Analytics (UA). Here's how to export all of your Annotations into Google Sheets.
How to Blend Universal Analytics (UA) and Google Analytics 4 (GA4) Data in Looker Studio
By Dana DiTomaso
October 23, 2023
Learn how to blend UA and GA4 data together in Looker Studio (formerly Google Data Studio) so that you can present your metrics in one graph, combined between the two properties.