Dana DiTomaso
Dana enjoys solving problems that haven’t been solved before. With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy to understand instruction. You’ll find Dana sharing her knowledge at digital marketing conferences around the world, teaching courses, and hosting a technology column.
When a New Browser Launches: What I'm Seeing in Google Analytics for ChatGPT’s Atlas
By Dana DiTomaso
October 23, 2025
Every time a new browser launches, I want to see how it affects analytics. Here's what I'm finding with ChatGPT's Atlas browser and why you might see interesting patterns in your GA4 data.
AI Traffic Analysis: Building GA4 Audiences That Drive Decisions
By Dana DiTomaso
October 16, 2025
Transform AI traffic from vanity metrics into actionable business intelligence by creating sophisticated GA4 audiences that reveal user behavior patterns and drive marketing decisions.
Google Ads Audience Targeting: Strategies That Work in 2025
By Dana DiTomaso
October 15, 2025
Learn Google Ads audience targeting strategies from expert Jyll Saskin Gales. Discover creative solutions for automation challenges, restricted categories, and expensive keywords that actually work.
Evaluating Referral Traffic in GA4: AI Tools + Privacy Framework
By Dana DiTomaso
September 19, 2025
Learn to track hidden AI referral traffic in GA4 and safely analyze your data with AI tools while avoiding privacy mistakes that could cost you.
Stop Explaining GA4 Unassigned Traffic — Rename Confusing Channels Instead
By Dana DiTomaso
September 16, 2025
Turn GA4's confusing "Unassigned" traffic into clear, professional reports. Learn how to rename default channels for better client communication and meeting efficiency.
The Social Media Manager's Complete Guide to GA4 Custom Channel Groups and Reports
By Dana DiTomaso
August 28, 2025
Learn how to create custom channel groups in Google Analytics to properly track and report on social media traffic.
Why Your Google Ads and Analytics Data Doesn't Match (And How to Explain It to Clients)
By Dana DiTomaso
July 10, 2025
Here's the complete guide to understanding and explaining these discrepancies like a pro.
The Analytics Maturity Framework: A Digital Marketer's Guide to Data Success
By Dana DiTomaso
May 21, 2025
Understand where your organization stands and how to level up with this five-stage marketing analytics maturity model, packed with practical next steps.
Mastering GA4 Annotations: The Complete Guide for Marketers & Communicators
By Dana DiTomaso
May 14, 2025
Learn advanced strategies for Google Analytics 4 annotations beyond the basics. Includes naming conventions, colour-coding systems, and a free downloadable SOP template to standardize your team's approach.
How to Verify Consent Signals Are Being Received Correctly in GA4 for Modeling Eligibility and GDPR Compliance
By Dana DiTomaso
May 6, 2025
Learn how to check if GA4 is receiving consent signals correctly so that you qualify for modeled traffic in GA4. Bonus: avoid potential privacy violations caused by misconfigured consent management systems.
GA4 Explained: The Essential Guide to Page Path, Page Location, and Other Page Data
By Dana DiTomaso
May 5, 2025
Confused about GA4's page dimensions? Learn the exact differences between Page Path, Page Location, Query String, and more with practical examples. Find out which dimension to use for accurate GA4 reporting.
How to Track Traffic from AI Overviews, Featured Snippets, or People Also Ask Results in Google Analytics 4
By Dana DiTomaso
March 20, 2025
Wondering if AI Overviews, Featured Snippets, or PAA drive traffic to your site? Learn how to track clicks, page views, and user actions in GA4 with this step-by-step tutorial.