Dana DiTomaso
Dana enjoys solving problems that haven’t been solved before. With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy to understand instruction. You’ll find Dana sharing her knowledge at digital marketing conferences around the world, teaching courses, and hosting a technology column.
The Analytics Maturity Framework: A Digital Marketer's Guide to Data Success
By Dana DiTomaso
May 21, 2025
Understand where your organization stands and how to level up with this five-stage marketing analytics maturity model, packed with practical next steps.
Mastering GA4 Annotations: The Complete Guide for Marketers & Communicators
By Dana DiTomaso
May 14, 2025
Learn advanced strategies for Google Analytics 4 annotations beyond the basics. Includes naming conventions, colour-coding systems, and a free downloadable SOP template to standardize your team's approach.
How to Verify Consent Signals Are Being Received Correctly in GA4 for Modeling Eligibility and GDPR Compliance
By Dana DiTomaso
May 6, 2025
Learn how to check if GA4 is receiving consent signals correctly so that you qualify for modeled traffic in GA4. Bonus: avoid potential privacy violations caused by misconfigured consent management systems.
GA4 Explained: The Essential Guide to Page Path, Page Location, and Other Page Data
By Dana DiTomaso
May 5, 2025
Confused about GA4's page dimensions? Learn the exact differences between Page Path, Page Location, Query String, and more with practical examples. Find out which dimension to use for accurate GA4 reporting.
How to Track Traffic from AI Overviews, Featured Snippets, or People Also Ask Results in Google Analytics 4
By Dana DiTomaso
March 20, 2025
Wondering if AI Overviews, Featured Snippets, or PAA drive traffic to your site? Learn how to track clicks, page views, and user actions in GA4 with this step-by-step tutorial.
How to Track and Report on Traffic from AI Tools in GA4
By Dana DiTomaso
December 3, 2024
Wondering how much traffic AI tools like ChatGPT or Claude bring to your website? Learn how to create a custom channel in GA4 to highlight AI-driven traffic and uncover hidden insights in your data.
How to Track Your Black Friday Sales in GA4: A Beginner’s Guide
By Dana DiTomaso
November 21, 2024
In this beginner-friendly guide, we cover easy steps for tracking Black Friday sales in GA4. From setting up offline tracking tools like QR codes and UTMs to building custom audiences.
How to Calculate the Number of Days in a Date Range Using DATE_DIFF in Looker Studio
By Dana DiTomaso
August 13, 2024
Learn how to calculate the number of days between start and end dates using Date_Diff in Looker Studio to determine Ad Spend per Day.
How to Sort Metrics in Looker Studio by Changes in Comparison Values
By Dana DiTomaso
July 30, 2024
In this tutorial you’ll learn how to set up comparisons, create custom fields for absolute and percentage changes, and apply filters in Looker Studio so you can easily sort your metrics by comparison values.
How To Track Clicks & Engagement In GA4 Without Google Tag Manager
By Dana DiTomaso
July 22, 2024
Do you need to track engagement with specific on-site elements such as buttons, but don’t have access to GTM? Here are some ways to track clicks and engagement in GA4 — only!
What Are the Rules for Event Names in GA4?
By Dana DiTomaso
June 10, 2024
If you're making your own events in GA4, there are some guidelines you need to follow, and if you don't you can cause yourself problems later on. Let's go over the 4 rules.
Marketing Analytics Data is Wrong. Can It Be Fixed?
By Dana DiTomaso
June 3, 2024
There are countless resources on the internet on how to set up any analytics tool. But even if you follow all these steps, and do everything by the book, your analytics data is still wrong. Why is that? And can you fix it?