Dana DiTomaso
Dana enjoys solving problems that haven’t been solved before. With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy to understand instruction. You’ll find Dana sharing her knowledge at digital marketing conferences around the world, teaching courses, and hosting a technology column.
Data-Driven vs. Data-Informed: Why the Distinction Matters
By Dana DiTomaso
February 25, 2026
Data is directional, not authoritative — here's why "data-informed" leads to better marketing decisions than "data-driven" and what that shift looks like in practice.
How to Predict Whether Clients Will Hit Their Targets
By Dana DiTomaso
February 18, 2026
Learn how to use linear regression in Google Sheets and Looker Studio to predict whether clients will hit their monthly targets with a live forecast chart that updates automatically.
Referral Exclusion vs. Cross-Domain Tracking in GA4: Which One Do You Actually Need?
By Dana DiTomaso
February 11, 2026
Not sure if you need a referral exclusion or cross-domain tracking in GA4? This decision framework walks through attribution scenarios so you can pick the right one for your setup.
How Cookieless Tracking Actually Works (And Why Your Numbers Look Different)
By Dana DiTomaso
February 3, 2026
Learn why your Plausible and GA4 numbers don't match—and what each tool is actually measuring when cookies aren't involved.
Content Consumption: How to Measure If Visitors Actually Read Your Content
By Dana DiTomaso
January 28, 2026
Learn how to measure whether visitors actually read your content by combining dwell time and scroll depth into a single diagnostic metric.
How Do You Prove AI Overview Traffic Is Worth Optimizing For? Here's the GA4 Framework
By Dana DiTomaso
January 21, 2026
Learn the GA4 framework for proving AI Overview traffic value with real conversion data and ROI calculations that get budget approval.
What Marketers Get Wrong About ChatGPT: Lessons from Britney Muller
By Dana DiTomaso
January 13, 2026
Learn the frameworks that will change how you approach ChatGPT—including why you should treat AI like a "spicy intern" who needs supervision.
GA4 Engagement Rate: What It Is and What It Reveals About Traffic Quality
By Dana DiTomaso
January 7, 2026
Learn what GA4 engagement rate measures and how to use it to spot wrong audience traffic, landing page mismatches, and bot traffic.
When a New Browser Launches: What I'm Seeing in Google Analytics for ChatGPT’s Atlas
By Dana DiTomaso
October 23, 2025
Every time a new browser launches, I want to see how it affects analytics. Here's what I'm finding with ChatGPT's Atlas browser and why you might see interesting patterns in your GA4 data.
AI Traffic Analysis: Building GA4 Audiences That Drive Decisions
By Dana DiTomaso
October 16, 2025
Transform AI traffic from vanity metrics into actionable business intelligence by creating sophisticated GA4 audiences that reveal user behavior patterns and drive marketing decisions.
Google Ads Audience Targeting: Strategies That Work in 2025
By Dana DiTomaso
October 15, 2025
Learn Google Ads audience targeting strategies from expert Jyll Saskin Gales. Discover creative solutions for automation challenges, restricted categories, and expensive keywords that actually work.
Evaluating Referral Traffic in GA4: AI Tools + Privacy Framework
By Dana DiTomaso
September 19, 2025
Learn to track hidden AI referral traffic in GA4 and safely analyze your data with AI tools while avoiding privacy mistakes that could cost you.