Amy McIlwaine

Throughout Amy’s career, she focused on writing content that is useful, accessible, and easy to understand. She has worked on in-house marketing and communications teams since 2012, primarily in the education industry, until joining Kick Point in 2022. Her background allows her to see the perspectives and challenges of both in-house and agency marketing teams.

She understands the expectations that marketers face, including ‘wearing many hats’ and ‘going above and beyond’. She also appreciates the lack of supporting resources available to meet these expectations.

As KP Playbook’s Community Support Specialist, Amy is excited to create useful resources to help you develop new skills and strategies you can put into play right away. She looks forward to using her experience creating content and strategies for social media, email marketing, and websites to find and fill gaps in knowledge and help you do better marketing.