Amy McIlwaine
Amy is KP Playbook’s Community Support Specialist, she loves to create useful resources that help people develop new skills and strategies that can be put into play right away. Amy’s career has been focused on writing content that is useful, accessible, and easy to understand. She has worked on in-house marketing and communications teams since 2012.
Spring Refresh for Your GA4: Clear Out Data Clutter
By Amy McIlwaine
May 12, 2025
Learn how to give your GA4 setup a spring cleaning by fixing common tracking issues, and improving your data quality with insights from Dana DiTomaso’s webinar.
SEO for Brand Visibility in LLMs
By Amy McIlwaine
February 10, 2025
Crystal and Dana discuss how to monitor and optimize your brand's visibility in LLMs.
Get the Green Light: Persuade Your Boss to Say Yes to Google Analytics Training
By Amy McIlwaine
May 22, 2024
Knowing how to get your data is one thing, knowing what to do with it is another. Our Practical GA4 course teaches you both. But how do you convince your boss to say yes to investing in your skills?