Stop Cursing GA4 and Start Using It: Watch 4 FREE Lessons from the Practical GA4 Course!
The Analytics Mindset
Before you dive in, let’s take a minute to talk about mindset. Please watch this video, especially if you’re feeling at all nervous about your own technical capabilities or this course in general.
What is Attribution?
Attribution is how you know how someone got to your website and how Key Events and Conversions are credited to different marketing channels. But sometimes your Key Events and Conversions inside GA4 and inside other products (Google Ads, Facebook Ads, etc) won’t match up — why is that? In this lesson, you’ll learn about GA4’s attribution models and windows and how they impact your reports.
Adding Key Events & Conversions (Goals) in GA4
Making sure your marketing efforts are paying off are a key reason why we use analytics! In this lesson you’ll learn how to designate events as Key Events in GA4, and explain how Key Events turn into Conversions in GA4.
Want to know more about Key Events & Conversions? Read our comprehensive guide.
How Many People Are Going to the Homepage and Then Not Going Any Further?
Lots of reports focus on visitors who are checking out many pages on your site — but what about the people who only come to your home page and then don’t do any further? Dana will walk you through ways to report on this in GA4.
Here is the regex used in this video to filter landing pages by just the homepage:
^\/(?:\?.*)?$
“Dana has been instrumental in educating our teams about the differences between UA and GA4, helping us navigate a tool that continues to evolve, and the best ways to approach specific use cases as they arise. She also supported us with effective communication with our BI and Engineering teams as we transitioned to a different tracking methodology. Working with Dana has allowed our teams to feel more confident in our data reporting, while providing us with more time to be creative and focus on impactful things that drive results.”
Grow your career with analytics skills
Achieve Your Analytics Goals with Dana DiTomaso’s Help
Dive deep into the world of analytics and reporting with Dana DiTomaso, a respected expert with 20+ years of industry experience. Having collaborated with top brands and agencies, refining their analytics and reporting techniques and
- Expert Guidance: Dana’s teachings aren’t just about facts. With striking visuals and hands-on guidance, you’ll grasp complex concepts with ease.
- Hands-on Learning: Get practical steps for immediate application from proven principles applied in the real world of digital marketing, with real clients.
- Tailored Assistance: Every question, no matter how big or small, is welcomed! Benefit from direct assistance with problem solving and implementation via the exclusive Playbook Community.
Organizations Dana has helped
Make GA4 Work for Your Business!
Ready to learn everything you need to use Google Analytics 4, make data-driven marketing decisions, and gain a deeper understanding of what’s working and what’s not working in your campaigns?