Black and white portrait of Brittany Zerr

Brittany Zerr

PPC & Social Media Specialist

Like many marketers, Brittany started her career at Kick Point doing it all: link building, on-page SEO, ads, content writing, social media, and more. She quickly fell in love with the magic of paid search ads — seeing businesses grow and thrive with help from a well set up and optimized ad account is a rewarding experience.

Brittany has over 8 years of experience working with clients to acquire leads with Google Ads and also has experience running successful Meta Ads and LinkedIn Ads campaigns. She is also passionate about helping others learn, guiding clients through the intricacies of managing their own advertising efforts when they’re ready to take the reins.

Brittany also loves to use social media to connect businesses and consumers. She’s a strong believer in social listening (you can learn so much!), creating a community, and sharing knowledge. Running social media accounts offers a nice contrast to Pay-Per Click (PPC) Marketing — there are no character limits and you have more creative freedom!

Whether you’re eager to learn about PPC or want to harness the potential of social media, Brittany is your gal.

Brittany is also the Founder & Curator of Generally Good Stuff over at KP General Store — she curates fun products for digital marketers and also writes for The Generally Good Gazette.

Learn More From Brittany Zerr

  • An illustrated version of the Google Analytics icon

    9 Google Ads Mistakes That Are Hurting Your Business

    By Brittany Zerr June 12, 2023
    Marketing your business is a step in the right direction, and Google Ads is a great tool that can help you grow your business. However, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured.
  • A pair of red boxing gloves

    9 Ways To Make Your Content More Impactful

    By Brittany Zerr May 2, 2018
    You can't just write content and hope for the best. You have to write what your audience needs to read. Plan, research, always consider SEO, answer questions — this is a list of tips to make sure your content has a true impact on your business.
  • Illustration of a yellow pencil with wings.

    Give Content a Meaning With Personas

    By Brittany Zerr February 16, 2016
    Write for an audience.