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Sammy Cisek

Senior PPC Strategist

Sammy is a Senior PPC Strategist at Kick Point with 10 years of experience running Google Ads, Meta Ads, and LinkedIn Ads campaigns. She’s all about building smart, strategic ad campaigns that not only perform well, but actually make sense for the people they’re trying to reach.

Sammy loves the puzzle of PPC—figuring out what makes people click, testing new ideas, and tweaking campaigns until everything falls into place… that is until Google decides to change something. 🙄 She believes in balancing big-picture thinking with real-world execution. Her strategies aim to be useful and rooted in what’s actually possible based on a client’s unique situation.

One of her favourite parts of the job? Teaching. Sammy enjoys helping people get more comfortable with PPC, whether they’re just starting out or looking to level up. Her goal is always to break things down in a way that feels clear, doable, and maybe even a little fun!

Learn More From Sammy Cisek

  • A sneaker with competing brand logos all over it.

    Can You Use Competitor Brand Names in Google Ads?

    By Sammy Cisek April 16, 2025
    Learn when you can, and when you should, use competitor brand names in your Google Ad copy and keyword bids. Also get some pro tips on the best way to incorporate competitor keywords into your Google Ads strategy!