Dana DiTomaso

Founder & Lead Instructor

Dana enjoys solving problems that haven’t been solved before! You’ve probably seen Dana present at a conference, heard her on the radio, learned from her LinkedIn Learning courses, or were a bright-eyed student in one of her classes at the University of Alberta.

With her 20+ years experience in digital marketing and teaching, she has a knack for distilling complex topics into engaging and easy-to-understand instruction. These skills suit her role perfectly as founder and lead instructor of our training platform, KP Playbook. She teaches Analytics for Agencies and Practical GA4, and runs a thriving community for our learners as well!

How did Dana get to where she is today? After wading in rivers while completing her geography degree, Dana fully embraced the allure of the Internet in its earliest days. She worked in tech support for a CRM, and then started a web design company in 2002. Shortly after that, she became engrossed in helping her clients’ websites show up first on search results pages. Dana immersed herself in the SEO community and began speaking on technical and local SEO topics in 2012.

After working with clients at Kick Point to improve their SEO, Dana realized these clients needed better analytics know-how than what was currently in use. With a more accessible version of Google Tag Manager coming out — one where you didn’t need to be a skilled developer — Dana was excited to jump into the world of analytics, and well, never left!

Dana has often been frustrated by the flash and flare of hot tips and cool tricks that self-proclaimed marketing experts employ with lofty promises of quick wins and big rewards. The reality is that the only way to do marketing well is to put in the work — and a big part of that work is a commitment to continuous learning.

Another important part of becoming a better marketer goes beyond learning theories and into the actual work of putting that learning into action. Dana doesn’t just share theories about marketing, she teaches you how to fish (and how to gather, filter, process, and present data to marketing clients and teams of all sizes!).

Take a course or training with Dana DiTomaso

Google Analytics Audit

Our GA4 Audit course teaches you how to audit, troubleshoot, and fix GA4 configurations so you can deliver clean, reliable data for better marketing decisions.

Practical GA4

Our Practical GA4 course will teach you how to navigate and use GA4 to understand your performance, gain insights from your data, and get the most out of the platform for your needs.

Analytics for Agencies

Our Analytics for Agencies course will teach you everything you wish you knew when you first started using analytics.

GA4 Workshops

Get your marketing and communications on the same page when it comes to Google Analytics 4. Gain practical skills, learn the fundamentals, and make GA4 work for your business needs.
Join Dana DiTomaso at an upcoming event
June 2-5, 2025
Phoenix, AZ
August 4-6, 2025
San Antonio, TX
September 22-24, 2025
San Diego, CA

Learn More From Dana DiTomaso

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    How to Verify Consent Signals Are Being Received Correctly in GA4 for Modeling Eligibility and GDPR Compliance

    By Dana DiTomaso May 6, 2025
    Learn how to check if GA4 is receiving consent signals correctly so that you qualify for modeled traffic in GA4. Bonus: avoid potential privacy violations caused by misconfigured consent management systems.
  • GA4 Explained: The Essential Guide to Page Path, Page Location, and Other Page Data

    By Dana DiTomaso May 5, 2025
    Confused about GA4's page dimensions? Learn the exact differences between Page Path, Page Location, Query String, and more with practical examples. Find out which dimension to use for accurate GA4 reporting.
  • How to Track Traffic from AI Overviews, Featured Snippets, or People Also Ask Results in Google Analytics 4

    By Dana DiTomaso March 20, 2025
    Wondering if AI Overviews, Featured Snippets, or PAA drive traffic to your site? Learn how to track clicks, page views, and user actions in GA4 with this step-by-step tutorial.