If you’re tired of Googling “how to track X in GA4” and sifting through outdated or vague results, this course is for you.
GA4 Event Reference is a free bonus course available to all students enrolled in any of our paid courses. It’s a no-fluff video series that breaks down the most common Google Analytics 4 events—what they are, how they work, and how to set them up correctly. Whether you’re tracking form submissions, video engagement, scroll depth, or custom clicks, this course gives you practical, event-by-event guidance from an experienced GA4 educator.
What you’ll learn
This free course teaches you how to create different types of GA4 events with practical tips. Each lesson covers a specific Google Analytics event type and provides clear, step-by-step instructions to add these events to your property.
GA4 events that are covered in the course:
- page_view: The foundation of most reporting
- click: Including why it’s often misunderstood
- file_download: What’s included by default, and when you’ll need a custom setup
- form_start and form_submit: Plus why enhanced measurement might not cut it
- scroll: What it actually measures (and what it doesn’t)
- video_start, video_progress, video_complete: With a focus on YouTube
- view_search_results: How to make it fire reliably
- first_visit and session_start: What they trigger and how they’re used
- Plus: how to create your own custom events in GA4
No fluff. Just clear explanations and examples to help you confidently build your event tracking setup.
Unlock access to the GA4 Event Reference course
This course is free with the purchase of our Google Analytics Audit course.