Sammy Cisek

Senior PPC Strategist

Sammy is a Senior PPC Strategist at Kick Point who specializes in crafting smart, data-driven ads strategies that don’t just perform, they connect. She loves the puzzle of PPC — figuring out what makes people click, testing new ideas, and refining campaigns until they hit just right. Seeing thoughtful strategy turn into real-world wins is what keeps her hooked.

  • A sneaker with competing brand logos all over it.

    Can You Use Competitor Brand Names in Google Ads?
    By Sammy Cisek April 16, 2025
    Learn when you can, and when you should, use competitor brand names in your Google Ad copy and keyword bids. Also get some pro tips on the best way to incorporate competitor keywords into your Google Ads strategy!

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