Jen Salamandick
Jen is a partner at Kick Point and an editor at KP Playbook, she is excited about shaping content that reflects a brand’s voice, values, and goals. At the heart of her work is the belief that engaging, on-brand storytelling is key to connecting with people. At KP Playbook, Jen collaborates with the team to craft content that helps make the marketing industry better.
Break Free from the CRO Hamster Wheel: How to Run Tests That Drive Real Growth
By Jen Salamandick
July 28, 2025
Talia Wolf shares how to stop testing random tactics and start driving real growth through emotional targeting. Learn what’s holding your conversions back—and how to fix it.
Community Marketing is the Future: Building Connections = Growth
By Jen Salamandick
November 25, 2024
Erin and Dana discuss why research is important before starting a new community, explore how a community needs passive and engaged members, and establish why a code of conduct is key.