Making the digital marketing industry better, one course at a time. Check out our current course offerings below, and subscribe to the KP Playbook newsletter to stay up-to-date on new course releases!
Analytics for Agencies
Set your agency up for success with advanced analytics skills and training, so you can deliver the best results for your clients. Strengthen your relationships through your new found confidence, champion transparency, and discover how to transform data into actionable insights.
Learn how to build an analytics plan that includes GA4, Google Tag Manager (GTM), Looker Studio (formerly Google Data Studio), Facebook, and other important digital analytics platforms. You’ll know that you’re tracking meaningful data and implementing your plan correctly – the first time!
Practical GA4
Our Practical GA4 course teaches you how to use Google Analytics to its full potential. Get hands-on experience with guided instruction and real world examples for how to use GA4. Learn the fundamentals, debunk analytics myths, understand how to use your data to gain relevant insights and get results faster.
Regardless of your starting point or marketing position, Practical GA4 equips you with the skills to be confident and capable at Google Analytics.
Google Analytics Audit
If your GA4 data feels off, you’re not alone. Many setups contain hidden issues that skew reporting and lead to bad decisions. This course shows you how to find those problems and fix them! In the GA4 Audit course, you’ll learn a step-by-step process to check your setup, troubleshoot common mistakes, and make sure your data is clean, accurate, and trustworthy.
By the end, you’ll have a repeatable process to audit any GA4 property and a solid understanding of what matters most in a high-quality setup.