Resource • Analytics
Referral Exclusion vs. Cross-Domain Tracking in GA4: Which One Do You Actually Need?
Not sure if you need a referral exclusion or cross-domain tracking in GA4? This decision framework walks through attribution scenarios so you can pick the right one for your setup.
How Do You Prove AI Overview Traffic Is Worth Optimizing For? Here’s the GA4 Framework
Learn the GA4 framework for proving AI Overview traffic value with real conversion data and ROI calculations that get budget approval.
Resource • Analytics
GA4 Engagement Rate: What It Is and What It Reveals About Traffic Quality
Learn what GA4 engagement rate measures and how to use it to spot wrong audience traffic, landing page mismatches, and bot traffic.
AI Traffic Analysis: Building GA4 Audiences That Drive Decisions
Transform AI traffic from vanity metrics into actionable business intelligence by creating sophisticated GA4 audiences that reveal user behavior patterns and drive marketing decisions.
Evaluating Referral Traffic in GA4: AI Tools + Privacy Framework
Learn to track hidden AI referral traffic in GA4 and safely analyze your data with AI tools while avoiding privacy mistakes that could cost you.
Stop Explaining GA4 Unassigned Traffic — Rename Confusing Channels Instead
Turn GA4's confusing "Unassigned" traffic into clear, professional reports. Learn how to rename default channels for better client communication and meeting efficiency.
The Social Media Manager’s Complete Guide to GA4 Custom Channel Groups and Reports
Learn how to create custom channel groups in Google Analytics to properly track and report on social media traffic.
ROI-Boosting Measurement: Google Leader Shares What’s New (And Next) in GA4
Google’s Steve Ganem shares what’s new and what’s next in GA4, from smarter attribution to AI powered forecasting.
Mastering GA4 Annotations: The Complete Guide for Marketers & Communicators
Learn advanced strategies for Google Analytics 4 annotations beyond the basics. Includes naming conventions, colour-coding systems, and a free downloadable SOP template to standardize your team's approach.
Spring Refresh for Your GA4: Clear Out Data Clutter
Learn how to give your GA4 setup a spring cleaning by fixing common tracking issues, and improving your data quality with insights from Dana DiTomaso’s webinar.
How to Verify Consent Signals Are Being Received Correctly in GA4 for Modeling Eligibility and GDPR Compliance
Learn how to check if GA4 is receiving consent signals correctly so that you qualify for modeled traffic in GA4. Bonus: avoid potential privacy violations caused by misconfigured consent management systems.
GA4 Explained: The Essential Guide to Page Path, Page Location, and Other Page Data
Confused about GA4's page dimensions? Learn the exact differences between Page Path, Page Location, Query String, and more with practical examples. Find out which dimension to use for accurate GA4 reporting.